Tag: SMS

Upcoming Challenges For Mobile Development & Mobile Marketing

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The digital world is evolving and the trends are changing in real world, making the world faster than ever before and technology more stable. Mobile is all about today’s world which took birth with the invention of first pager in 1956. The world started getting mobile and the launch of first commercial mobile phone by NTT in Japan was the next step to stabilize this mobility.

The innovation in this mobility with SMS happened to be originated in Europe in 1985. SMS was a boom in the later part of 1900s and early 2000s, and still it’s the top cellular activity. Now, there’re above 4 billion mobile phone subscribers, with 74% of them using SMS of which 94% of SMSs are read. Just in UK 1.4 billion text messages now being sent every week.

This is just about mobile phones and SMS, innovations like iPhone, Blackberry, Android and mobile-internet integration are constanly opening the new horizons of excellence for mobile marketing. Web marketing is one of the most cost effective marketing methods with maximum outreach. Since there’re more mobile phone subscribers than that of internet users, so mobile opens broad ways for marketing from small and medium to large businesses.

Mobile-web integrated marketed is still in the process of development, reason being the lack of awareness among most of mobile phone subscribers, i.e. there’re about 10 million users worldwide using GPRS services that makes only about 0.25% of the total subscribers. But, this low percentage doesn’t mean that mobile marketing is not growing. There’re various alternative methods within mobile marketing including SMS Marketing, Ingame Mobile Marketing, Location Based Services etc.

Ingame Mobile Marketing is the fastly growing area and the future of mobile marketing. The reason is that more than 90% of mobile phone subscribers play mobile games. From simple interactive real-time 3D games to massive multi-player and social networking games, mobile gaming is everywhere. This trend is accelerating the growth of mobile 2.0 on one hand and hence the mobile development on other.

Mobile development being the next big thing is now the focus of small, medium and large business, and hence it’s becoming a competitive industry. The cometition is becoming tougher as the industry leaders Nokia and Google have moved to opensource, and this situation is critical for ISVs. ZDNet also reports that, it’ll not be the great UI as only challenge instead, things that matter more are ideas and methodologies. Though ISV’s are more under pressure, but companies will have equal pressure and will have to face almost same challenges. It’ll be the race of collective innovation [what I can term it as] or Product Innovation [combination of innovation in methodologies, design, productivity etc] so, innovation in over all performance will win!

How To Choose An Efficient Online Marketing Company For Your Business

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An online marketing company that extends the best digital offering / software for your business should be chosen by you. However in order to decide and conclude which company provides you the best services you should look into certain aspects such as:

Email campaigns

The kind of emails you need to send to your target audience plays an important role in the kind of software that should be used by you. You may have made use of outlook in the past but there are an abundant number of cloud based computing systems that can be utilized by you. Email campaigns created by an online marketing company that are innovative and prescribe to permission based marketing (subscribers that are interested in receiving your mails and have the option for unsubscribing, this practice of marketing is known as permission based email marketing).

Outsource

When you take the help of outsourcing your campaigns to an online marketing company can channelize your communication to the right target audience. Instead of building your own email system you can procure the help of an online marketing company they would serve the purpose of providing you with cloud based mails.

SMS campaigns

A company that can create innovative and catchy SMS campaigns should be appointed by you as they can target customers who are active recipients. Prospective customers may not pay attention to their mails but they are likely to open their messages. The company should also provide the option for enhanced data security that is they can manage the permissions of their accounts by themselves and thereby secure themselves from any breach.

Reliable customer support system

One has to look for a reliable customer support system when they are looking to recruit a company. There are a number of people who will be able to help you in scenarios where any kind of problem arises. A guaranteed response at the time of crisis will instil faith and trust in your services.

CRM integration with mailing lists

You need to assess your mailing lists and the contacts you have enlisted there. Manually doing this can be time consuming and hectic therefore you should integrate your CRM system with your mailing lists. This permits you to conduct targeted emails based on your audiences interests, customer category and the kind of area they live in.

Tracking customer activity

You need the activity of your prospective customer recorded journalistically. If your email campaigns are not being opened or they are being deleted you would want this information for a creating an impactful campaign. You can track this activity easily with an efficient online marketing company and channelize your energy on active participants rather than on ones who are inactive.

An online marketing company that is efficient and enhances the performance of mails in the marketing arena should be chosen by you. There are a number of references that you can get from your friends and professional buddies thus you must ensure that the company you recruit for carrying out such services is able to give you results that meet your expectation based on the above listed aspects.

Modern Marketing Strategies

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Modern technology enables new, exciting and highly cost effective marketing strategies. Targeted email marketing and SMS marketing have until now been the preserve of large, wealthy organizations but over the last few years competitive pricing and increased accessibility has meant even small business owners can now join this marketing revolution and take full advantage of this technology through online providers. Such software and portals allow you to create, deliver and track campaigns with the investment of less than a monthly mobile phone bill.

Targeted email marketing is ideal for enhancing the image of your business, increasing the effectiveness of your marketing campaigns and building strong, accurate mailing lists.

Targeted email marketing also enables you, for the first time, to send emails to customers based on their buying habits. Gone are the days of mass messages to all and sundry, you can now deliver messages to those people who are likely to respond to them and you can do this simply and at a fraction of the cost of conventional methods. ROIs are significantly greater than conventional marketing methods.

Targeted email marketing is ideal for newsletters, new product introductions, sales promotions and listings that change on a regular basis. Organisations such as restaurants, hotels, hospitals, travel agents, venues, event organizers, to name but a few, can all benefit from such technology.

SMS marketing is an ideal partner for targeted email marketing and is ideal when the time frame for contact is much shorter. SMS is perfect in situations where your offers may be time limited to a day or so, examples of which may include; special offers, appointment reminders and school absences.

Whether you are a well established company or newly formed finding highly cost effective ways of expanding your customer database is paramount. Targeted email marketing and SMS marketing are fast becoming the main stay for thousands of organizations the world over for such purposes. At least one in three people check their emails daily and with more and more people owning mobile phones there is an unparalleled opportunity to get your messages to those who are likely to act on them.

Creating and sending targeted emails and SMSs couldnt be simpler. Todays providers take away the need for any technical knowledge, allowing you to concentrate instead on creating messages that you know your customers will respond to.

Tracking and analyzing the outcome of email and SMS marketing campaigns is just as easy. You can see who opened your messages, when and whether any links contained within the message were clicked. This further allows you to see what your customers are interested in and further enhances your list accuracy.

Such systems are also scalable allowing you to send one or a million messages with no extra work. Together with low costs and no contracts targeted email marketing and SMS marketing are set to revolutionize modern day marketing and by reading this article you have already taken the first step in embracing this new and exciting technology.

Green Marketing Campaigns- Less Waste Better Results

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Businesses are increasingly being held accountable by consumers for their impact on the environment. Governments are also mandating reductions in carbon emissions and will likely continue to enforce new environmental regulations on businesses. Consumers are choosing “green” companies more than ever. Email, SMS and Voice communication solutions enable your business to significantly reduce the carbon footprint of your day to day communications. Through the use of highly automated electronic delivery mediums you can reduce your impact on the environment and increase your overall communication effectiveness.

The facts

A recent study conducted by the International Telecommunications Union has shown that switching from direct mail to an electronic communication method such as voice, SMS or email reduces CO2 emissions by a staggering 98.5%.

Reduce waste and increase ROI

Electronic delivery means no tree logging, no paper waste and substantially reduced carbon emissions required for delivery. The automated nature of broadcast technology also means a significant reduction in energy costs.

The impact of undelivered and returned mail can be expensive both from a cost and environmental point of view. Consumers are so overwhelmed with the amount of junk mail received, a business is lucky if the consumer even sees their message. With electronic communication delivery, the cost to your bottom line and the environment of unsuccessful communications can be reduced to zero.

Moving to a green solution doesn’t mean you have to compromise on the success of your campaign. Switching from direct mail to electronic delivery can actually increase the return on investment for your campaign. Response rates to SMS, email and voice campaigns regularly exceed direct mail campaigns.

In addition to the direct savings to be made by switching to electronic delivery, there are indirect savings such as mitigation of staffing costs associated with mail merging and physical sorting, reduced wear and tear on printing equipment and zero costs for franking and returned mail handling.

The greenest paper is no paper

– Completely paperless technology means zero tree logging
– Zero physical waste
– Zero carbon emissions related to delivery (postal vs. electronic delivery)
– Zero cost for undeliverable mail
– Positive “green” brand recognition
– Increased ROI
– 98.5% reduction in overall carbon emissions

The bottom line is simple – demonstrate to your customers your commitment to the environment through the use of environmentally friendly electronic communications solutions.