So you’ve just taken the leap and became a team member for WFG, or you’re thinking about it. It’s possible you’ve been a part of WFG already and you haven’t had the success you’re looking for.
My mission is to give a review of World Financial Group and the business opportunity it presents. The good the bad and the ugly if there is an ugly. I come from a financial background and have quite a bit of experience in both MLM and the financial industry.
What is WFG?
WFG is a network marketing financial company with a specialization in insurance. They also offer college planning and investment solutions selling a small variety of mutual funds. WFG has been around for six years but they’re part of a larger insurance firm, AEGON. Their primary target is middle aged mid class clientele.
World Financial Group sells mostly term insurance.Which is probably the best kind of insurance for your money’s worth. The policy is blended with mutual funds to invest at the same time, called a Universal Policy. College planning is something that’s more recently been added to their company as the economy has pretty much demanded it.
The MLM
As long as MLM exists it will always be criticized by the general public, which we know, that you can’t get around. Even though it’s still a proper and legit business to make money from.
The idea is to acquire reps and customers. When you can’t acquire a rep, the idea is to get them as a client, either through investing, college planning, or insurance. A good promotion to get to is Senior Associate. Marketing Director is a difficult position to obtain in the company. At the MD level you’re making six figures and you pretty much do WFG full-time.
Senior Associates can be extremely hard to produce on a consistent basis, mostly because of the nature of network marketing the financial industry. One of the biggest problems reps have coming into the financial industry is having the trust of their clients or potential clients because you’re dealing with the most important thing in people’s lives, their finances.
A rep with no financial background or connections can have a hard time building contacts and clients without prior experience. In order to begin this business you need to get your insurance and mutual funds licence which can be difficult for those not academically sound. Lead generation is the last thing that’s thought about but should really be first on any business owners list. When you’re not making money in the beginning and you have to pass the examinations plus build your business at the same time, it can be quite stressful.
Having a marketing plan in place before you start anything can be a vital part of your success in World Financial Group. Using the internet as my main source for leads has helped me build my business for practically nothing. Check out the links below if you need help becoming the next Marketing Director and want to be the next World Financial Group Super Star.