Tag: MBA

Pgdm In Marketing The Path To Rapid Career Growth

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Marketing is the driving force of every successful business unit today. With the global village having an increasing number of aware customers, the demand for well-marketed products and services is on an ever increasing rise. And with this has increased the need of people expert in marketing techniques who with their knowledge and skills can keep corporate organisations abreast with the latest developments in the marketing field. Such organisations look for marketing managers who bring to the table innovative concepts backed by analytical skills and application abilities.

To get a strong background in marketing, a PGDM in Marketing is of utmost importance. A Post Graduate Diploma in Management (Marketing) programme is designed to give you 360 degree knowledge about the various aspects of marketing and its nuances and technical aspects. It grooms you to become an accomplished marketing manager, who can cater to the needs of various corporates, brands, and customers help business flourish. With a PG Diploma Marketing you will have a better understanding of the long term vision of organisations, will be able to analyze and assess the market environment better, formulate strategy and implement plans for achieving organizational goals.

All Top MBA institutes of India have this course on their program list. The program boosts the confidence of the candidate by inspiring a global vision. It helps develop interpersonal and teamwork competencies in an individual. Enhances his capabilities to anticipate and manage change. Makes the candidates strong enough to be able to take decisions under risk and uncertain environment, especially in the area of global marketing. It also sharpens an individuals communication and presentation expertise.

Accordingly the PGDM in Marketing teaches the students the basic concepts of marketing rising to the specialized issues and giving them an insight into the dynamics of the business environment. The curriculum is designed keeping in mind the current and emerging issues in business as well as in management with special reference to global marketing. Students are given the chance to execute live projects and have to be attached with a business house as interns for practical project work as a part of the regular courses. Industry interaction and on-job experience are things that the program lets you have an edge with.

The duration of a PGDM Marketing course is of two years. You need to be a bachelor degree holder in any discipline with 50% marks in aggregate. Final year graduate students can also apply. Admission is generally through GD and Interview after good score in CAT/MAT/XAT/ATMA.

As an MBA in Marketing Management or PGDM Marketing you have various career options open before you. You can get into corporate marketing, product and services marketing, e-marketing, social marketing, retail and media marketing etc. This is the most diverse and always high-paying career option. This field gives you a rapid career growth.

Why Mba Marketing Courses In India Are Becoming Increasingly Popular

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A business cannot succeed if its products will not reach the customers and thats the place where marketing professionals are needed. A marketing professional bring customer after going through the critical process of meeting people, advertising, research, sales, public relations, customer relations. A specialized course- MBA in marketing is available for students who want to pursue this career and as specialized skills are required for this profession so proper training is provided in this course. Marketing managers and MBA professionals can find employment opportunities in firms of all kinds which are keen to hire people with their professional skills.

Basics of MBA in Marketing
Marketing is considered as the highly-competitive field as different companies are promoting their products from needle to aeroplane through marketing professionals only. Studying marketing MBA can give an edge to your career. If any person is already working in field of marketing and wants to advance their skills and knowledge can also pursue Master of Business Administration in marketing. MBA degree in marketing can increase the opportunities, earning and can improve your skills.

Curriculum among MBA Marketing Courses in India
Top MBA colleges in Delhi have almost same curriculum of management studies which also includes the training of operations, economy, strategy, finance, and leadership skills. MBA in Marketing needs more concentrated studies related to the subject.

MBA Marketing Courses Teach about subject like:
Consumer Behaviour
Cost Volume and Profits
Consumer Audience
Market Research
Analysis of Demand
Marketing Campaigns
Strategic Planning
Advertising
Market Study
Consumer Relations

Skills Required for Pursuing MBA Marketing in India
A person wanting to pursue career in MBA in marketing must have skills to impress the customer or client and should have the ability to convince other person to buy the products promoted by the marketer. Skills which are required to become professional Marketing person are:
People skills
Sales skills
Analytical skills
Communication skills
Initiative
Creative ability
Ability to integrate ideas

MBA in MarketingKnow the Different Career Opportunities
Benefit of MBA in marketing is that a person can use it in any sector of the economy. Commercial, education, government, non-profit organisations and industries are likely to consider marketing professional for their advertising & selling their products. Marketing MBA professionals can find jobs positions such as managers, directors in different fields such as sales, corporate communication, marketing, corporate and public relations. Students who have completed MBA in marketing management can pursue jobs of product developer, market researcher, Promotions Specialist, Marketing Manager.

MBA Marketing Salaries
MBA marketing degree is a professional degree and students with a Marketing MBA degree are highly considerable by corporate firms. They get good salary package depend on the size and type of organization.

How to Pursue MBA in Marketing?
No matter you are fresh graduate or you are already employed somewhere any person can pursue MBA in marketing and can improve managerial and marketing skills. Students who have completed their graduation in any stream can pursue this post graduation degree.

Top MBA Colleges in India offering MBA in Marketing are:
Management Development Institute (Gurgaon)
Faculty of Management Studies, Delhi University (FMS)(New Delhi)
Jamnalal Bajaj Institute of Management Studies (Mumbai)
Institute of Management Technology (Ghaziabad)
International Management Institute (New Delhi)
FORE School of Management (New Delhi)

Why Mba In Marketing Is A Better Option

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Many a small thing has been made large by the right kind of advertising by Mark Twain
A very basic definition of business which is generally taught to the school students says business is an activity of buying and selling. The whole outcome of any business venture primarily depends on the sales (or putting it more aptly on the profits). No business can thrive on losses; you need to sell your products or services to get a financial stronghold for your enterprise to flourish. And for that you need innovative attitude and excellent marketing tactics. How will know what you manufacture or provide unless they are not made aware of it. Making the consumers aware of your business is marketing. Good promotional strategies can do wonders; it is a kind of showing off. You show a targeted section of people your products and services as well as do promotion for it. At present marketing has become highly important or say a necessity to sustain in the circumstances where cut throat competition has become rampant, thus companies are hiring more people with MBA in marketing.
There are many people who feel that marketing skill is a natural trait that cannot be taught to a person by some external sources. These people will give examples of different individual right from a vegetable vendor to door-to-door sales person, but they forget one thing, thinking in the context of the competition on the international level one needs to be well aware of the customer behavior which comprises of people from different ethnicities. So, here you need someone who has the natural capability to understand and convince the other person which is only possible someone who has gone through an extensive training program like MBA course.
It is true that you need some inborn qualities to promote a product or a service to people who might not be interested in your merchandises; MBA in marketing works as a sharpening tool that sharpens the skill, which otherwise might become unorganized and not potent enough to convert the leads into sales.
The training module of MBA courses is structured in such a way that the student who goes through this program gets an awareness of all the business modules, its functioning, etc……Specialization in a specific area like marketing enables you to get familiarize with various sections of customers, their behavior in accordance to their geographical locations and cultural backgrounds, their demands, etc…… Thus, you as a marketing professional can prepare plans and policies to advertise as well as promote the products or the services.
During MBA in marketing you can learn to examine different situations that can affect the market as well as to formulate strategies to launch an advertising campaign according to the changing trends of the consumer demand and market.
To achieve a specific target and to convince people is not an easy task; it requires good communication skills, strong conviction and sound logical attitude to analyze situation as well as explain the benefits of your products or services. MBA course helps you to develop analytical and good communication skills, which can turn out to a marketing professionals greatest assets. It also acquaints you with the problems that you might facewhile promotion, thus you can develop an ability to solve these complications with an ease.
MBA in marketing makes you well versed with all the aspects of that plays a crucial role in promoting any merchandises or services to increase the sales; in other way raise the profits for the companies. It makes you a professional who can handle any kind of people or section and convince them to buy your products or services.

Wondering Why Mba In Marketing Heres With Exciting Career Opportunities Possible In Marketing

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Job opportunities: Important considerations for any candidate planning a professional MBA in marketing are questions like:
What is the scope of MBA marketing?
How is an MBA marketing salary?
What after MBA in marketing?
and the like. If you think that there is no scope of MBA marketing managers in this age of recession! Think again! In these tough times the crying demand of the companies is to increase their sales even more, thus, the scope of MBA marketing only becomes more critical and vital for the survival of the organisation. Thus, there is always a good scope of MBA Marketing even during the times of recession, although anMBA marketing salary might be seemingly lower than during boom times.

Career options after MBA marketing: Let us briefly look at thescope of MBA marketing in the context of industries; one can develop a career in sectors ranging from FMCG, Retail, Tourism, Banking, Hospitality, IT and ITeS, Media, PR & Advertising, Consultancy, Market Research etc. Let us briefly look into the different job profiles a candidate can expect after MBA in marketing.

Marketing manager: The marketing managers responsibilities focus on servicing and managing an ongoing relationship with existing customers. He utilizes his skills in international marketing, customer satisfaction and retention, market strategy, and emerging technologies. This position requires intensive knowledge of market research and customer management. An MBA marketing salary for the post of a Marketing manager can range between 5-12 lakhs annual (depending on prior work experience).

Brand manager: The scope of MBA marketing graduate in Brand management is that he/she is responsible for promotion and positioning activities that include advertising, media, market research activities such as collecting the information about area of consumers, display brand at target place and the like.

Market research analyst: After MBA in marketing can open employment possibilities as a Market research analyst. Such professionals devise methods and procedures for obtaining the data they need. He is responsible for design, implementation and analysis market and provides support for the development of business strategies and plans for contributing to the business. They design telephone, mail or internet surveys to assess consumer preferences, conduct surveys as personal interviews, going door-to-door, lead focus group discussions, or setting up booths in public places such as shopping malls, analyze data on past sales to predict future sales. MBA marketing salary for a market research analyst can range between 4-6 lakhs p.a.

Sales manager: A sales manager is responsible for a multitude of activities like providing effective customer service and Monitoring Schemes in retail trade and distributors and reporting competitor activity, assessing and fixing sales targets, developing and monitoring business development and the like. They appoint distributors and plan sales outlets. The candidates who opt for a sales profile after MBA in marketing require a knack for customer focus and a genuine interest in the problems of customers.

Media Planning: It forms an important component of marketing strategy of any organization. Media Planning involves designing a plan that shows how advertising time and space in selected media and which vehicles contribute to the achievement of marketing objectives in an advertising campaign. It is a tool that allows the advertiser to select the most appropriate media to communicate the message in sufficient frequency towards the maximum number of potential customers at the lowest cost. Salaries of MBA marketing degree holders in the media planning sector vary from 4-6 lakhs p.a.

Product management: A product manager is responsible for the profitability and market growth of a product line. They typically coordinate and oversee a number of diverse divisions of a corporation to ensure the efficient and timely flow of a product to market. The scope of MBA marketing for is significant as many are often promoted as Director or Manager of a group of products or as Vice President (VP) of marketing.

An MBA marketing salary can thus be in the range of Rs. 6-12 Lakhs on onwards – Salaries for Starters may vary depending on the work experience of the individual. However, not all B-schools can guarantee an MBA marketing salary in similar ranges. The MBA marketing salary also depends on other parameters like the field of specialization, creativeness, innovativeness, and the like. A key fact: Most CEOs have been known ton start their careers in some form of sales or marketing role – so if you plan to work your way up there, this functional skill is not an option!