Magento Ecommerce Made Easy With Tag Management For Marketing And Analytics

The main purpose of Magento Ecommerce is to increase the sales by making marketing and promotion of products easier. To make a business more effective, the data should be analyzed and useful information should be fermented. The source of such data includes web analytics, CRM, remarketing, affiliate marketing and many others. Usually all these sources are managed by different vendors with different sources. IT department does not want the marketers to change the code and the marketers want to have a constant flow of data and modify it as it is required.

Evolution of tag management
Magento for Ecommerce store development has found a way to satisfy the IT people who want to have the control over the site and the marketers who attempt to change the data collection strategies as required.

Tag is a snippet of JavaScript with HTML. It helps to collect data from other sources about the site and aggregate it into useful information. It helps the marketers to compile data by using one tag for a page and adding more tags when required through the tag management dashboard. It has brought a new phase of easy and effective data collection.

Tag management for Magento
Many Magento development companies have created a tag management service that can be utilized with Magento. This article explains about two most popular services. Before installing a service it is advisable to talk to Magento development company India to know the type of service that will suit different business needs.

TagMan
This was recently integrated with Magento. It helps to have a detailed view of the clicks, SEO and PPC tools. The other features of TagMan are:
1.Tracking tags
2.Aggregating information into a coherent source
3.Customer tracking
4.Lead tracking and understanding the source of leads

Google Tag manager
This is the most commonly used tag management service which is integrated to Magento. It gave a relief to the problem of managing tag tacking of many retailers. The main features of Google Tag Manager are:
1.Multi account support
2.Rule driven tag firing
3.User security permission system
4.Tag preview support
5.Including tags into production environment

Every retailer has a unique set of requirement. The above said services may not cater to all needs. The other option is to hire Magento developer and create a customized tag service to suit the business. Magento development companies have developed many services and they are available in online too. Surf all the services and compare before buying and installing.

Apeiront is focused on helping people by providing the latest information on Magento for Ecommerce store development. Its main aim is to assist people to be successful in their online business venture. Hire our Magento developer for your business.

Successful Html Email Marketing Campaigns And Lotus Notes Issues

As the online world changed in the nineties from informational to commercial and highly competitive, marketers embraced the new technology and the need has arisen to send graphically appealing newsletters and marketing messages. You have only seconds to capture attention, and the right picture will grab quicker than the right copy, as they say, “a picture can be worth a thousand words”. Just ask your clients if they would use plain white paper, rather than letterhead, to send an offline message to prospects and customers.

Today, the vast majority of all email clients can render (that is, display) HTML emails fairly well. Notable exceptions are older versions of Lotus Notes and pre AOL pre version 6.0. So whereas a few years ago the answer to the question was rather complex, today it really comes down to message purpose, subscriber preference and multipart messaging. Studies show that roughly 95 percent of commercial messages sent today are sent as Multi-Part MIME.

Multi-part MIME is an older protocol that allows you to send both text and HTML versions of an e-mail in a single package, kind of like a sandwich. The recipient’s e-mail program then displays the HTML version, if it is capable of reading that, or the text version, if it is not.

MIME stands for Multipurpose Internet Mail Extensions and is an internet standard for the format of e-mail. Virtually all human written Internet e-mail and a fairly large proportion of automated e-mail is transmitted via SMTP MIME format. SMTP stands for Simple Mail Transfer Protocol and if nothing else, you’ll learn a few more acronyms if you stick around. Internet e-mail is so closely associated with the SMTP and MIME standards that it is sometimes called SMTP/MIME e-mail.

Folks, while nobody can really agree on numbers and stats, we all agree on this: HTML Email Doesn’t Work Properly for Millions of Recipients.

HTML email breaks in a wide variety of email inboxes. This isn’t due to your creative abilities or lack of HTML knowledge – it’s due to the fact that the email client your recipient views your email in routinely breaks your message.

I feel like this is worth defining, as I know a lot of people get very scared when we talk about clients and servers, but will not admit it. An email client (some “big picture” folks also call it Mail User Agent) is nothing but a computer program that is used to read and send e-mail, such as Outlook, Lotus Notes, Thunderbird, etc. A mail server (also called a Mail Transfer Agent or MTA, or a mail exchange server) is a computer program that transfers electronic mail messages from one computer to another. Most of the time, since nobody has time to learn all the acronyms and terminology coined by those “big picture” people, we are used to know a mail server as the entire contraption (wires and all) that runs the program.

Depending on the email system, your HTML images may be blocked so recipients see a blank white box and/or your live hotlinks may not work properly. AOL 9.0, Outlook 2003, and Gmail are most infamous for blocking and/or breaking HTML, “for security reasons”.

Another big offender for not letting HTML through is Mel, the guy that works in the corporate IT department. Many corporations have IT departments who can’t wait for the day when all attachments and all HTML emails are eradicated. That is because in their world, anything that is not pure text is spam, virii, worms, trojans, spyware, adware, pure evil(ware) that makes mailboxes grow and users growl. As a consequence, most of those cubicle inhabitants – the end users – who have to sign a hundred page policy before they start getting busy on those corporate e-memos, are unable to view and/or send HTML messages, whether the feature is turned off at a server level, or on their computers.

Everything else aside, there is no bigger offender here on Earth than Lotus Notes. Lotus Notes is notorious for its refusal to handle Multi-Part MIME the same way the rest of the civilized world does.

For your amusement, here is a definition of Lotus Notes that was created by one of those “big picture” executives: “Lotus Notes is a commercial workflow and groupware software package that also provides application developers an environment for quickly creating cross- platform client/server applications”. Still with me? Don’t be scared. For the purposes of this article, Lotus Notes is an email client. Ok?

If you work for a company that uses Lotus Notes as the email system, don’t even think about sending newsletters other than in text form from it. Besides the fact that as a general rule, I always recommend to marketers the use of a professional permission based email marketing service, in the Lotus Notes case you just have to.

If you communicate to the B2B market, particularly large professional services firms, large lawfirms, many Global 2000 companies, HTML email compatibility will be a thorn in your side, as a lot of these companies use Lotus Notes.

The issues include:

– Older versions of Lotus Notes (under R5) convert HTML emails to a Lotus Notes Rich Text format. Lotus Notes versions under R5 also do not recognize Multi-Part MIME messages (HTML and text combined in a single email).

– Some companies may be deploying later versions of the Lotus Notes client, i.e., R6, but using an older version of Lotus Notes/Domino server such as 4.6. In this example, the recipient’s email client would also render an HTML message incorrectly.

So for a recipient to view a properly rendered HTML email, a company must use both the Lotus Notes client and server of R5 and above.

Here are some quick tips you can take if you have a significant Lotus Notes subscriber base:

1. Include a link at the top of HTML emails named “View Web Version” or something similar. The link sends recipients to a web hosted HTML version of the email (either on the email technology provider’s server or the sender’s server).

2. Also include an “Update Preferences” link and provide a web site update form that then enables recipients to choose to receive Text rather than HTML.

3. Create complete Text versions for those who prefer not to receive HTML or cannot view HTML.

4. On opt-in forms, include an option to receive a Text version and potentially list tips (i.e., “If you are using Lotus Notes versions below R5, select Text”).

In conclusion, I will say it again: Folks, don’t try this at home. Instead, always outsource email marketing to one of the many professional services. Advantages are: No blacklists and established relations with the major ISPs, ensuring maximum deliverability (plus, you don’t want to be called a spammer and banned from everywhere). They also make it easy to create, send, and track permission-based email, have advanced reporting, message scheduling, the ability to create unlimited lists, bounce back handling (extremely important), subscription management, newsletter templates and many other major industry-standard features. The service I use for my company can be tried free for 15 days, here: http://www.bsleek.com/emailmarketing/

The Importance Of A Marketing Plan!!

Marketing plans are important to successful businesses. Your marketing plan will lay down all the important pathways by which your business will market its products and thereby earn. Marketing plans are essential if you’re seeking financial backing, bank loans, or partnerships. Marketing plans are simply an element of your work plans. In most cases, a committee can create a marketing plan.

Marketing plans are crucial to banks wishing to retain existing customers while targeting desirable ones. However, many banks mistake a business plan for a marketing plan and others have ambiguous marketing plans which are ignored. Marketing plans are floated. IT gets new hardware and software. Marketing plans are proactive rather than reactive to budget cuts.

Marketing plans are useful for putting your thoughts to paper, and helping you to allocate your time and resources towards a predetermined ?Path to Success.? All labels have marketing plans (if you get signed, you should always ask to see yours), and sharp enterprising unsigned artists or artist managers should also have a working marketing plan as well. Marketing plans are detailed strategies of how to go about successfully marketing a product or products and earning a projected amount of return from the effort. A comprehensive marketing plan will consider such important elements as distribution costs, production costs, advertising expenses and any expense related to identifying and marketing the products to the consumers in the targeted markets. Marketing plans are critically important tools for marketing executives. If you can’t create a strong marketing plan, it is unlikely that you will be successful.

How Lead Generation Marketing Really Works For Business Success

Companies know that lead generation marketing services can give power to their profit-earning endeavors. They know that if they can get relevant qualified marketing leads and sales leads, they wont have any problems in wasting too much time, effort and money and, at the same time, can have the bigger chance to close a sale. Today, many of the worlds leading businesses in any industry from banking and finance, IT services, software products and even insurance, to name a few, have already been taking huge steps in putting their company up front ahead of their competitors by practicing lead generation outsourcing to gain more business opportunities, to add more potential clients and promote the products and/or services they are offering not just on their own locality but all throughout the globe as well. For many years, it has already been proven and tested that lead generation marketing have the power to sky-rocket any products or services in different brands to an entirely difference league which is far above their competition.

Unfortunately, there are still some companies that are still very hesitant to outsource to b2b lead generation companies in doing the lead generation campaign on their behalf. There are many reasons why and one of them is that some companies want to stay involved in the whole operation of generating warm marketing leads and sales leads so that, according to them, they can immediately pass these qualified leads to their sale force as soon as possible and try to arrange face-to-face appointments in hopes of closing a sale.

But, there is a pitfall on the part of that company that wanted to stay and look at the whole lead generation process. If they will do that, it will become a sales-oriented company and not a quality-oriented kind of company. The only thing that matters to them is to have huge profits not minding if they will close a sale to the right kind of client or not. For instance, a software company that is also a sales-oriented firm will even sell accounting software to medical billing specialists in spite the fact that these medical billing experts desperately need a medical billing coding software instead of an accounting software. This will really backfire on that software company and if the client is not satisfied with what they have offered, they will refuse to even refer this company to others. There goes that business of that company down the drain.

Another way that a lead generation marketing services campaign can help businesses build product awareness and determine if the client actually needs the product or not is the appointment setting services. The use of the telephone today is not just to make or close a sale but to actually close or arrange face-to-face appointments with the decision maker. Through telemarketing services, with the help of outsourced professional telemarketers, companies can get the contacts full and detailed information which will also ensure that the client has a real need for that certain product or service. If there is no effective lead generation campaign through telemarketing, companies can talk to the wrong prospect, thus, wasting a lot of time and not getting a sale.

Its really important for a company to have a clear and well-defined lead generation marketing campaign. But, they have to remember that they also need to use different channels to get qualified leads other than telemarketing services. They can utilize email marketing, even snail mail marketing, SEO or search engine optimization and even social media marketing to gather more than enough marketing leads.