Tag: India

Pgdm In Marketing The Path To Rapid Career Growth

blogger /

Marketing is the driving force of every successful business unit today. With the global village having an increasing number of aware customers, the demand for well-marketed products and services is on an ever increasing rise. And with this has increased the need of people expert in marketing techniques who with their knowledge and skills can keep corporate organisations abreast with the latest developments in the marketing field. Such organisations look for marketing managers who bring to the table innovative concepts backed by analytical skills and application abilities.

To get a strong background in marketing, a PGDM in Marketing is of utmost importance. A Post Graduate Diploma in Management (Marketing) programme is designed to give you 360 degree knowledge about the various aspects of marketing and its nuances and technical aspects. It grooms you to become an accomplished marketing manager, who can cater to the needs of various corporates, brands, and customers help business flourish. With a PG Diploma Marketing you will have a better understanding of the long term vision of organisations, will be able to analyze and assess the market environment better, formulate strategy and implement plans for achieving organizational goals.

All Top MBA institutes of India have this course on their program list. The program boosts the confidence of the candidate by inspiring a global vision. It helps develop interpersonal and teamwork competencies in an individual. Enhances his capabilities to anticipate and manage change. Makes the candidates strong enough to be able to take decisions under risk and uncertain environment, especially in the area of global marketing. It also sharpens an individuals communication and presentation expertise.

Accordingly the PGDM in Marketing teaches the students the basic concepts of marketing rising to the specialized issues and giving them an insight into the dynamics of the business environment. The curriculum is designed keeping in mind the current and emerging issues in business as well as in management with special reference to global marketing. Students are given the chance to execute live projects and have to be attached with a business house as interns for practical project work as a part of the regular courses. Industry interaction and on-job experience are things that the program lets you have an edge with.

The duration of a PGDM Marketing course is of two years. You need to be a bachelor degree holder in any discipline with 50% marks in aggregate. Final year graduate students can also apply. Admission is generally through GD and Interview after good score in CAT/MAT/XAT/ATMA.

As an MBA in Marketing Management or PGDM Marketing you have various career options open before you. You can get into corporate marketing, product and services marketing, e-marketing, social marketing, retail and media marketing etc. This is the most diverse and always high-paying career option. This field gives you a rapid career growth.

Magento Ecommerce Made Easy With Tag Management For Marketing And Analytics

blogger /

The main purpose of Magento Ecommerce is to increase the sales by making marketing and promotion of products easier. To make a business more effective, the data should be analyzed and useful information should be fermented. The source of such data includes web analytics, CRM, remarketing, affiliate marketing and many others. Usually all these sources are managed by different vendors with different sources. IT department does not want the marketers to change the code and the marketers want to have a constant flow of data and modify it as it is required.

Evolution of tag management
Magento for Ecommerce store development has found a way to satisfy the IT people who want to have the control over the site and the marketers who attempt to change the data collection strategies as required.

Tag is a snippet of JavaScript with HTML. It helps to collect data from other sources about the site and aggregate it into useful information. It helps the marketers to compile data by using one tag for a page and adding more tags when required through the tag management dashboard. It has brought a new phase of easy and effective data collection.

Tag management for Magento
Many Magento development companies have created a tag management service that can be utilized with Magento. This article explains about two most popular services. Before installing a service it is advisable to talk to Magento development company India to know the type of service that will suit different business needs.

TagMan
This was recently integrated with Magento. It helps to have a detailed view of the clicks, SEO and PPC tools. The other features of TagMan are:
1.Tracking tags
2.Aggregating information into a coherent source
3.Customer tracking
4.Lead tracking and understanding the source of leads

Google Tag manager
This is the most commonly used tag management service which is integrated to Magento. It gave a relief to the problem of managing tag tacking of many retailers. The main features of Google Tag Manager are:
1.Multi account support
2.Rule driven tag firing
3.User security permission system
4.Tag preview support
5.Including tags into production environment

Every retailer has a unique set of requirement. The above said services may not cater to all needs. The other option is to hire Magento developer and create a customized tag service to suit the business. Magento development companies have developed many services and they are available in online too. Surf all the services and compare before buying and installing.

Apeiront is focused on helping people by providing the latest information on Magento for Ecommerce store development. Its main aim is to assist people to be successful in their online business venture. Hire our Magento developer for your business.

How To Do Marketing In India

blogger /

Every businessman wishes to achieve success and increase their market share . To do this, they perform multiple strategies to make everything in order. As a business owner, you have the freedom and power to determine the most effective ways of marketing your business. This can help in encouraging more customers and in increasing sales. If you are new to your preferred business and don’t know the exact ways of promoting your business products and services, you need to hire marketing experts. These professionals understand the right way to market a business involving different schemes like banner advertising, television commercials ,e-mail campaigns, social media marketing, PPC campaigns, SEO and mobile advertising. They are also responsible in determining your needs that can fit to your corporate culture while developing your business and taking it to the next level.

Marketing in India can’t be easily done, especially when you are not aware of its accurate procedures and tips. If you want to establish a successful business operation, you don’t need to do some experiments. With accurate selection of marketing guru in India, all your worries will be gone and all you need is to wait for its fruitful results. However, since there are various marketing companies that offer similar services, you probably find it hard in choosing the best one. The main question is, how to hire a marketing expert in India?

Hiring a marketing expert requires various considerations. It should not be done without accurate evaluation. Since the role of marketing expert is quite comprehensive and valuable, you have to choose wisely. If you opt to hire a marketing expert for your business success, follow the step-by-step procedures as follows:

Step 1: Research

If you want to hire a marketing expert, you should spend an ample time and effort. Those businessmen who don’t have enough time can depend on the services provided by an agency. However, if you are fond of browsing the resumes of every applicant, you have to do this scheme thoroughly. The more candidates you have for the position, the more changes of getting an excellent one.

Step 2: Know Their Skills and Experience

Once you get the qualified applicants, evaluate them accurately. This can be done through one-on-one interview and actual activities. During the interview, you can post some questions regarding your current business standing. To ensure that you get an effective one, you have to check their background experiences. The more experienced they are, the more effective and valuable they will be.

Step 3: Check Their Professional Qualities

Choosing the best marketing company in India doesn’t only depend on their actual performance and experience. You also need to weigh their professional qualities. If you will choose an expert, but does not have good working ethics, they will never help you achieve success. The best marketing expert must have a creative mind, must be honest, dedicated to work, always on time and knows how to handle both simple and complicated marketing schemes.

Step 4: Weigh Their Service Charges

Hiring a marketing expert in India does require too much cost. Though there are some companies that offer cheap services, you don’t get good work with them. To get good work you need to pay good money to them . Cheap pay gives cheap service.

Step 5: Passing the Applicants
After weighing your preferred applicants, you have to pick the best marketing expert that can meet your needs. Before hiring, you have to inform them about your rules and other related details. Once you pick the right one, expect that your marketing schemes will be more effective and valuable.

These step-by-step procedures in hiring a marketing expert in India are very simple to follow. Through these, you and your business will be in good hands. What are the benefits of hiring these experts? These professionals offer countless benefits, and these are the following:

Specialization – A marketing guru in India has precise knowledge about marketing. They also know how to handle your business to make it more in demand in the market. Since the competition in the market is continuously increasing, experts will always find ways to help you reach the highest point of your success.

Cost – The main goal of any business is to reduce cost, while maximizing their profit. Through hiring a marketing expert, you can reduce the money to be spent for your advertising scheme and other related details.

Expert View – A well-experienced marketing expert always give pieces of advice and other marketing tips. This professional can also provide effective strategies even during economic crisis or fluctuations of prices.

With the help of marketing expert in India, it would be easier for you to achieve maximum results with minimal risk. So, take this chance to improve your company operations by hiring a marketing expert in India.

Career In Fashion Marketing

blogger /

A career in fashion marketing is a highly challenging and fast-paced job that requires the professional to remain on the alert to the changes happening in the industry. There are many creative schools that cater to meeting the needs of the market by producing professionals in marketing through offering the disciples with excellent training in all the essential elements.

Most fashion schools keep a close vigil for natural creative instincts in the people before agreeing to undertake the training. The natural artistic inkling ensures better prospects to produce concrete results with a better understanding of the market demands and the latest trends. A designer must not only be an expert in fashion designing and marketing, but also has to be business savvy and understand customer psychology in successfully surmounting the challenges set by the career.

These fashion marketers are quite innovative. Basically, the profession is all about getting united with the different demands of the consumers. For instance, in the fashion industry, style, color, symmetry, usability, comfort, style, and material are some of the elements which the designers have to keep in mind while designing a line of clothing. The fashion marketers go one step ahead by deciding the finest methods to promote the features of the clothing to the consumers and to which set of consumer to promote it to. It is very important that the fashion marketers are aware of the latest fashion trends and they should know what style will suit a particular occasion, area, or age group.

Career in fashion designing is very bright and has a brilliant scope. All the famous fashion designers are earning huge remuneration and are recognized and appreciated widely for their work and designs. There are other fields in designing such as jewelry designing, interior designing, Garment and footwear designing. All these fields of designing are very popular among students due to good income and bright prospects.

The role of fashion marketers is very important in the fashion industry as they are the link between the common man and the designers. The success of line of clothing is not only dependent on its design. The reason is that marketing is just a tool through which the designer recognizes the public and the public recognizes the designer. Without this, it is impossible to build a consumer base which is needed to make the line of clothing a major success.

Easier way for upcoming fashion designers, the government as well as privately funded institutions have introduced comprehensive courses. In past five years India has seen lot of institutes popular and huge amount of students joined, course of fashion as a serious degree.

Why Choose Digital Marketing To Grow Business In New Delhi Ncr

blogger /

New Delhi the national capital of India is ranked as one of the fastest growing cities in Asia. With the introduction of flexible policies issued by the Indian government, a long list of global companies and industries are nestled for business expansion in adjoining areas to Delhi such as Noida, Gurgaon and Faridabad. Due to addition of more and more companies, the competition is becoming tough and tougher. Marketers are more dependent on digital marketing agencies in Delhi to promote their products and services. Whereas, digital marketing companies are providing the best possible internet advertising solution at affordable prices, main focus is implemented in creating hype by using SEO, SMO, PPC, Content writing and affiliate marketing.

Market in Delhi keeps on fluctuating from time to time due to adverse advertising methodology utilized to attract the end-customers. Mobile being the main source of communication is targeted to attract customers by executing advanced internet marketing campaigns. No digital marketing means lack of sales. The advertisers are investing huge sum of money to hire prominent digital marketing companies in Gurgaon. A smartly planned internet promotion technique helps in gaining higher search engine ranking to the website. According to the e-commerce business owners in Delhi, the online promotion creates a brand image by improving search engine results. Creating viral online ad campaigns and social media campaigns are resulting in raising traffic to the website. Visitors are clicking ads and business owners are cherishing their profit share.

Advertising on television channels, radio and newspaper have become old style. Popular trend in the market is the digital advertising, which is not only cost effective but has more possibilities of converting sales. Digital age has played a crucial role in creating brand image in the market for Delhi based industries. In the era of complex competition the presence on internet is mandatory; consumers are searching specific keywords for finding exact match for their needs and requirements.

By choosing a reliable digital marketing agency in Gurgaon, the Delhi companies can easily target their potential clients. Backed by skilled online advertising experts, the digital marketing company crafts a plan for leveraging immense publicity on the internet within specified time. Market analyzers recommend selecting a digital marketing agency, which offers services at affordable prices and implements the best strategy by understanding the target audience. Hence, its right to say that digital advertising is essential part of marketing for expanding overall business.