Tag: CPA

Advantages Of Cost Per Action Marketing

blogger /

According to Wikipedia: “Cost Per Action or CPA (sometimes known as Pay Per Action or PPA) is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement. Direct response advertisers consider CPA the optimal way to buy online advertising, as an advertiser only pays for the ad when the desired action has occurred. An action can be a product being purchased, a form being filled, etc. The desired action to be performed is determined by the advertiser.”

There are several advantages of CPA affiliate marketing to someone just starting out online as a home business owner. CPA marketing is widely recognized as one of the easiest ways to make money online because of the low cost of entry into the marketplace as well as the support available from the different CPA Networks residing on the Internet.

Once you’ve decided to get involved with CPA affiliate marketing the next step is to check out the different CPA networks online and choose one which appeals to you and apply for admission. When you get accepted by a network you become an affiliate and the network sets you up with offers from different companies who want your website traffic to perform some specific action in order for you, as the affiliate, to get paid.

One of the main advantages of CPA affiliate marketing is, in most cases, you don’t have to make an actual sale in order to be paid. Most companies pay for lead generation; so if you capture a name and email address or have someone complete a form or survey then you are paid.

Another advantage of CPA marketing is the availability of these CPA networks for you to join. When you’re accepted by a network then you’re supplied with these different offers to promote from companies by the network. You don’t have to seek out these opportunities because they are supplied for you by the CPA program.

Because these companies want you to be successful as an affiliate they will supply you with much of the advertising and promotional materials needed to market their opportunity. This is another benefit because the advertising is basically taken care of and all you need to supply is the targeted traffic.

The CPA network does all the tracking for you as well and house your account details which you can access at anytime. One of the best things about working with a cost per action network is that you can promote several opportunities, covering a wide variety of specialty markets and get one commission check for all of your earnings combined.

Also, most CPA networks will provide support in the form of an affiliate agent who will help you get started by providing initial training and also answer any questions you may have. Most CPA networks offer several opportunities with the most popular programs offering up to 1,500 different products or services from their list at any given time. These networks also have very limited barriers to entry and pay their affiliates on a timely basis in order to retain them.

These are some of the benefits offered by a not so widely known affiliate marketing technique, cost per action marketing, which can help you generate a significant income in a relatively short period of time.

Experience Advertising Released 2014 Ecommerce Digital Marketing, Social Media, And Conversion Rat

blogger /

Fort Lauderdale, FL, January 22, 2014 – Experience Advertising, Inc., a leading online marketing agency, has released their complimentary guide for ecommerce merchants titled: 30+ E-commerce Strategies to Grow Traffic, Conversions, Sales, and ROI in 2014. Each year, Experience Advertising releases this guide to assist ecommerce companies with their digital marketing, social media, and website conversion rate strategies.

Experience Advertising’s founder and CEO Evan Weber stated, “As a digital agency, we believe in empowering ecommerce companies with industry-best online marketing strategies, so they can maximize their traffic and revenue. Not every company can hire our agency to handle their digital marketing management, so we provide some practical strategies that their in-house team can execute. When they are ready to hire an agency to better handle their online marketing they will remember us. So it’s somewhat of a lead generator for us as well.”

This ecommerce guide provides strategies as it relates to the following areas of digital marketing:

Sprucing Up the Website

Email Marketing

Search Engine Marketing (SEO and SEM)

Social Media Marketing (Facebook, Twitter, and Instagram)

Boosting On-site Conversion Rates

Customer Interaction

Affiliate Marketing

Social Media Advertising

Customer Referral Programs

See the entire ecommerce guide here.

Experience Advertising, Inc. manages online marketing and digital strategy in the following areas:

Affiliate Program Management – in-house, major networks and CPA networks

Social Media Management – proactive social channel management

Facebook & Twitter Advertising Management – fan acquisition and revenue generation

Retargeting ads to web visitors that didn’t convert

Paid Search Engine Management – Adwords and Bing Ads

Conversion Rate Optimization – on-site multi-variate testing

Customer Loyalty Programs – customer referral programs, customer loyalty strategies

Sweepstakes and Contests – designed to building fans, opt-ins, and followers

Email Newsletter – HTML design, email list monetization

Webdesign – refurbishing or complete redesigns

Programming – front end and back end coding

For a complimentary analysis, visit Experience Advertising.

Press Contact:
Evan Weber
Experience Advertising Digital Agency
Fort Lauderdale, FL
+1 (954) 662-8010

Home page

Stimulating Word Of Mouth Marketing

blogger /

In order to stimulate word of mouth marketing, there are many things that can be
done, but they must be instituted in a proper manner. In recent years, the concept
of Pay-Per-Lead has proliferated the internet and marketers have leveraged that to
generate leads. However, the approach can be as worthless as a 0.01% response rate
per 50,000.

This is why word of mouth marketing approaches must be far more targeted than CPA
programs, and far more dynamic than conventional and often simplistic permission
marketing approaches.

In my opinion, there are at least 2 ways you can immediately stimulate word-of-mouth
marketing right now.

Method 1: The Ethical Bribe.

This is a common method which you will want to use sparingly unless you know the
nature of your target market. Will they want what you are offering? Will you be able
to hit that raw nerve that will get them telling more people about your website or
service or product?

The ethical bribe when used can be very powerful. It’s simple to set up. Purchase an
email marketing software like the one at http://www.IMSupportHub.com/ar and create
an additional campaign and an additional page every time you run an advertisement.
Always redirect your main opt-in to the tell-a-friend page and set up your new
opt-in codes on that page, always remembering to give them your ethical bribe.

The biggest drawback is that an ethical bribe does not guarantee that people will
definitely tell a friend. They will tell anyone! Thus, the set up of the ideal
tell-a-friend sequence is important. To tell an individual to bring another
individual to a website has constraints which need to be addressed, and probably
will not be as effective as it ought to be. Technology can catch up and software to
generate tell-a-friend campaigns could be a little more efficient, and possibly
offer a buffet spread of items that a friend could select to gift their friend.

Method 2: Social Proof

Social proof is a psychological mechanism that gets people to act. If one person has
been told that something is good, they won’t be able to say it’s good. They need to
see that there has been a fairly large quantity of people who say it’s good before
they jump without thinking.

Social proof does have its flaws and I do understand that there are people who feel
that it is ‘unethical’ to create a buzz. Still, the method will work if you have a
good product or service that adds value anyway. People are still communal in nature,
and they will always tell their friends or associates in the appropriate discussion
environment about things that will benefit them.

To find out more about word of mouth marketing methods, just go to
http://internetmarketingsingapore.com/blog/category/word-of-mouth/