The importance of social networking sites in social media marketing

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Social networking is the newest and most popular trend on the internet today. Many individuals who join a social networking site are able to keep in touch with old friend and relatives, meet new people and make new friends. With just a few clicks of a button, you are able to access and share so much information, and many businesses have taken advantage of social media to market their products as well as to promote their websites.

Social media marketing is now one of the fastest growing trends among online entrepreneurs today and small business owners can benefit as well. What makes social media marketing via these social networks so attractive is the fact that anyone can join. Whether you are a college student, a housewife or an entrepreneur, anyone and everyone with internet access has the ability to join a social network. With millions of active users constantly on these social networking sites, a small business owner has surely a lot of potential customers to do business with. Most of the social networking sites are free, so you do not have to pay anything to sign up. By simply creating an account and updating social networking pages, businesses can advertise their wares.

Facebook, Twitter and LinkedIn are some of the popular social networking sites available. Facebook is a great way to advertise products and services. With a like feature, users can recommend a web page or link, which increases the chances of people investigating your site further. Be sure to utilise all possible Facebook tools such as posting a fan page for your business and include pictures, questions, information, and resources that your target audience would find useful. Twitter has a limited amount of text to use, so make sure that you customise your page to be unique with a catchy background and title. Also, hyperlink words back to your company website, which will create traffic and increase the possibility of being picked up by search engines such as Google. By using LinkedIn, you can link your company’s website to the network and it will be shared with the professional community. You will have the ability to answer questions posted by your target audience which will give you expertise in the field.

If you are a business owner who is considering online marketing to increase your sales, then use social networking. This way you can increase your advertising potential by reaching more people and at the same time develop a niche market for your products and services.

Oriflame Network Marketing Company Expert Review

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Oriflame is one of the most rapidly growing direct selling beauty companies. They currently operate in 61 countries although their offices are distributed all around in the world in places like Chile, Switzerland, Czech Republic, Poland, Sweden, Russia and Thailand. This company has market dominance in over 1/2 of these 61 countries they sell their products in. Sorry but this MLM Program is not available in the United States.

It revolves around Europe, Latin America, Africa and Asia. Oriflame also owns 5 of its own manufacturing facilities so this is no small company. I actually found this company to review by accident in Wikipedia, although they have been operating for a long time.

When you become an Oriflame Consulting you’ll get direct access to lots of support material that will assist you in getting your new business off the ground. The company provides total support every step of the way with great training, updated catalogues and the latest beauty trend information. You will also have access to sales support tools so you can view your sales commissions, your downline and things like that.

They also have an Oriflame University that will give you advanced network marketing training and in-depth product information. Also every 3 weeks the company distributes their own newsletter that will tell you about new internal product launches, local events and recognition of people in your area that have made it to Director or higher. The company also offers an internal support structure and will wire you into their entire network of Consultants who educate, train and motivate each other.

Oriflame is a direct selling company who cuts out all the middlemen and passes on this opportunity to Independent Distributors. The company saves a bundle of money this way because they’ve shortened their distribution chain which is reinvested right into the MLM Compensation Plan for its members.

After digging a little deeper into the Oriflame website I noticed that a Tamilla Polezhaeva is their top distributor which they call a Sapphire President. Everyone is this Network Marketing Company dreams of achieving this level. Tamilla’s motto is “The Sky is Not The Limit” which means of course there are no limits to success within this company if you are willing to put in the work.

I was happy to read their statement on Social Responsibility. The company maintains the highest product standards as well as clean factories. Their social compliance program is under constant development and upgrades to keep within the most stringent requirements of not only the law but ethical responsibility to the community and its MLM Representatives. They also support the World Childhood Foundation which supports and sponsors childrens projects in the areas where they are active.

Although you won’t be able to join this company if you live in the United States, people from Latin America, Africa, South America and Asia have a great opportunity here. Many times enterpreneurs who live in these areas are isoloated from a lot of popular Network Marketing Companies that are only available to people from the United States. This company has a great deal of good informaiton on their website if you are interested.

Information On Msn Search Marketing

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MSN search marketing needs you to carry out SEO strategies rightly considering the rules notes through them.

One of the very time consuming task can be to target multiple search engines however this can be beneficial for you as far as searching visitors and customers are concerned. If said in simple manner Google and other search engines such as MSN can increase your web traffic.

MSN search marketing is highly followed through online business owners as it can allow you to attract lot of good traffic and this will help in gaining good business.MSN is one of the very good sources to get targeted search engine market. However for this it is essential for you to hire professional service providers.

At the time of searching for the correct service provider for MSN search marketing there are some of the aspects that you need to consider such as keyword, content, link building strategy and other such factors. You will not have to follow the same strategies like that of the Google marketing. The main reason behind this is that rules followed through different search engines are different. You need to search for the service provider that can assist you with the target visitors through MSN search marketing successfully.

In case you are focusing on MSN search engine it is essential for you to take care of website content. This might not be the decisive factor however it is very significant in order to gain good ranking for your site. MSN will require right content without copy issue and hence you need to make sure that the service provider you search for updates you with content on regular basis.

When you have good content it will be simple for you to gain good ranking and this will improve your website optimization. Good content is always appreciated when it comes to MSN and so it is essential for you to work on it accordingly.

You need to develop website structure with specific them at the time you want it to get noticed through visitors. In case you have website that it is significant for you then you need to concentrate on gaining more traffic and this is possible if you take care of various factors such as content, website structure, seo strategy and other such things.

Significant parts of search engines are pay per click advertisement, searching targeted keywords and other such strategies. These are some of the strategies that will help in making your website visible over various search engines.

Tie Up With Reliable Marketing Research Companies To Enhance Automobile Marketing Research Processes

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Increasing globalization, rising industry consolidation and excessive manufacturing capacity have been identified amongst some of the prime reasons that led to the competitive nature of the automotive industry. This increasing competition has forced today’s automobile companies to show their prominence in the market by launching innovative product line. In order to achieve a substantial competitive advantage in the market, today’s automobile manufacturers are striving hard to launch products by incorporating advanced features as required and expected by the customers.

In order to manufacture ground-breaking products or to make inventive modifications in the existing product line, a manufacturer must possess comprehensive idea about the market trends, likes and dislikes of customers, buying behavior of customers, products of competitors and more. How can you obtain such information easily without spending much time, energy and money? Automotive market research is the answer.

How Can a Marketing Research Company Help you Conduct Automotive Process?

Today’s automotive manufacturers are highly aware about the need of conducting process to minimize the risk of product failure in the market. In order to conduct the research in an organized and professional manner, most of the manufacturers are opting to outsource the task of researching to reliable marketing research companies. There are several dependable marketing research service providers available who deliver information, analysis and data to understand their existing markets and customers, explore prospective markets and design their market strategies.

A marketing research company helps you to:

Address current trends and challenges, recognize new technologies, and understand the opportunities for growth in the automotive market.

Gain comprehensive insights on business opportunities and threats.

Obtain information with the help of which business strategies can be modified or changed.

Gain crucial information such as display evaluations, new product designs, feedback on concept vehicles.

Enhance management decision-making by using relevant, accurate and timely information.

Methods and strategies of conducting process vary from companies to companies. However, most of the automotive companies follow the below mentioned steps in common to carry out the research:

Define the problem
Design the research
Decide on the data collection forms
Recognize and specify the samples
Collect data
Analyze the data
Write the research report
Submit and present it to the client

Once you outsource the task of researching to any of the marketing research companies, you can stay relaxed as the outsourced company will take complete ownership of researching on behalf of the company. Automotive manufacturer can just give a detailed idea about the purpose of the research; marketing research company will take care of the rest.

By analyzing and utilizing the data derived from the research, an automobile manufacturing firm can design and develop new products by incorporating advanced features as desired by the customers. Launching new products with required features helps manufacturing firm to achieve competitive advantage and also to improve sale.

Marketing Strategies The Product Mix

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Before we can dig deep into this articles subject which is product marketing lets first define marketing:

-First of all marketing is one of the many branches of management; marketing consists of studying the market :
One has to determine which product, services he can offer to the market by studying the demand the behaviour of people, of society the marketer has to analyse the market very methodically, he has to keep in mind that he has competition, indeed nowadays monopoly is becoming rare on a giver market, I admit that some companies have more power than other on certain markets (For example Microsoft when it comes to Operating Softwares
Microsoft is the leader on the market. Even if It has competitors like Apple.

– The marketer should also enquire about laws; regulation to make sure his product isnt illegal in any way.

-The marketer needs to specifically target a market segment:
For example if a company is selling toys the consumers will be children so the market segment that will be targeted will be children but the actual buyer wont probably be the child himself so the marketer has to keep in mind that he should not make a product that wouldnt be appreciated by parents as well as children.

Now that the notion of marketing is defined (although I gave a very general definition and explained the concept) lets go deeper into the subject of Product marketing.
Product marketing is part of marketing mix which consists of 4 politics also called 4 P rules:
-Product
-Promotion
-Price
-Place

What is a Product?

A product could be anything from a car, a table, a rug
What is common between all these items?
The answer is that they answer a need; every product is made to answer the need of a particular market segment
There are different categories of products:
-Consumer goods
-Capital goods

Product marketing is the activity that
-adapts the product according too the need of the market
-Differentiates the product from the products of their competitors for example when a company decides to launch a new portable video game console they have to make sure that their product is bringing something new compared to the products of their competitors or if their product is very similar to the ones of their competitors they have to offer it at a lesser cost. The targeted market would be young adults.

Product marketing is a direct result of the marketing strategy concerning the offer of a product.

Another aspect of product marketing is distribution:
Now that we know what product we will offer, and to whom we need to find a way to make the product reach the consumers In other words: Distribution
To distribute the product a company has several choices:
-The company can distribute its product itself this distribution mode helps preserving the image of the company, (the product will be available at some places, it will be in a sense rare. (Available at places selected, owned by the company).
-The company can distribute a product threw a retailer, in this distribution mode the product will gain reach (it will be available at many places), the retailer will then sell it to resellers who deal directly with the consumer.

Once the distribution mode is set a price has to be fixed for the product, and the price is once again fixed by the market ,indeed if a company is selling a product at 200 its competitors cant possibly sell a similar product at 500.
The marketer has to study the market price for a given product and adapt it according to the features of his own product.
-And last but not least the promotion for a product how should people get to know that there is a new product or a new range of products on the market. The marketer can use several platforms:
(TV, radio, newspapers) one important aspect I can emphasize is:
For example if a company is making toys and chose to advertise their product on tv they have to make sure that their ad will be seen by kids and place it accordingly (for example between two children entertainment programs).

-The dimensions of the product are also an important matter :
A product has 3 dimensions
– Material: represents the purpose of the product its characteristics, what it can accomplish
-functional: represents the utility of the product from a consumers point of view, the way the consumer will use the product.
-psychological: is in a way how the market perceives the product the image of the product on the market.

Product mix is not only applicable on products but also on services for example in the hotel industry all the hotels have the same purpose: lodge their clients , but some are rated as five stars other are rated less , its because of the services they provide to their clients
(Leisure, conciergerie, spa, massage)
Hotels also have to target their market segments; a five star hotel wont of course target the same clients as a 2 star hotel

An article by Mon Hotel