Dkim Why You Need It For Your Email Marketing Campaign

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Most online businesses attribute their success to their email marketing copy, but most ignore the core back-end technologies that can make or break their email marketing success. There is little doubt that the content in your email is critical and the copy in your subject line is the key to open rates. But imagine what would happen if you took the same amount of time ensuring that your email ends up in the in-box (rather than a spam box) as you did writing the copy? The results would be fantastic, and best of all, you would only have to do this work once.

This article isn’t for you if you’re a casual email marketer. But, if you’re an email marketing fanatic who wants to learn the technical side of sending an email successfully through a spam filter, you’ve come to the right place.

Let’s start by taking a look at one of the technologies that help true email marketers get into their subscribers in-box. Professionals call it DKIM, the rest of the world knows it as DomainKeys Identified Mail.

Overview of DKIM
DomainKeys Identified Mail (DKIM) is an email authentication technology that allows email senders and recipients to know without a doubt that a message originated from the source it says it’s from. Let me give you an example.

You’ve certainly received an email that supportable was sent from a legitimate and reputable address, but upon opening it you knew it was spam. Have you ever wondered why an African prince wanted to send you millions of dollars just for helping him get his money out of Kenya? Did this email really come from an African prince or did it come from a scammer? How can you tell the difference?

Think of this email as a letter you receive through the mail. Someone wrote the letter, placed it in an enclosed envelope, addressed it to you at your home or office, added postage and a return address indicating who sent the letter and then they dropped it in the mailbox and waited for you to open it and respond. Here’s the problem. Before DKIM, the sender could have masqueraded as anyone in the return address block to trick you into opening the letter and doing what they asked.

Advantages on DKIM
Through the use of public and private key technology as well as the use of digital signatures, DKIM can digitally prove the source of an email. This means that big email companies like Gmail and Yahoo can simply check to see which emails are legitimate and which emails are obviously spam. They do this by checking with the server to insure that the email came from where it indicated it came from. Through the use of technologies like DKIM, there is a much better chance that legitimate email will get though spam filters and illegitimate messages will get blocked.

An added benefit of DKIM signed mail is that it ensures the email arrives untouched. This prevents tampering with the message while it’s in transit. I told you this was for advanced email marketers.

Compatibility
DKIM isn’t supported nor is it used by everyone. It would be naive to assume that your ISP, website host or email marketing company is implementing it on your behalf. Since DKIM is an added layer of security, and not a required process, it must be compatible with older, non-DKIM email servers. This means that if you’re not using DKIM, some of your email is still getting through to your subscribers, but not all of it. With DKIM you can take advantage of this powerful added layer of trust and improve your rate of success.

To an email marketer, this means you can either assure your subscribers (and their spam filters) that your emails are truly from you, or you can leave them guessing whether or not someone is pretending to be you. Think of DKIM as a way to help your customers (and their spam filters) trust you, and trust goes a long way in the anti-spam world.

The Next Step
If email marketing is a core component of your business, you may want to take the following steps:

1. Check to see if DKIM is being used on your email server.
Search Google for “DKIM Test” or something similar and you will find several free services that will help you discover whether your system is implementing DKIM properly. Otherwise, if you know how to inspect email headers look for a “DomainKey-Signature” field immediately followed by garbled text. This is the hashed signature of the email. If you do not see a DomainKey-Signature field, this means your server does not use DKIM.

2. Ask your email-marketing provider to enable DKIM for you.
More than likely if you’re using a shared host like Bluehost or Hostmonster, this will be an impossible request due to how DKIM is configured at the mail transport agent (MTA) level. If they cannot enable DKIM for you, you have very few options. You can move to a managed email service like iContact, Constant Contact or Aweber, or you can move to a dedicated or virtual dedicated server that gives you root access.

Conclusion
Getting emails into your subscriber’s in-box isn’t as easy as it use to be. By hosting your own software on your own server you can send emails to thousands of people without having to pay a company to maintain your list, but the effort might be too great.

If this sounds too foreign or complicated, you may want to reconsider self-hosting, as the paid services will take care of it for you and save you tons of time and headaches.

Ask yourself what’s more important. Do you want to save money, or do you want your emails to get to the intended recipient? If the answer is both, owning and maintaining your own email marketing software may be just what you’re looking for.

Can Network Marketing Make You A Billionaire Tough Mlm Questions Answered

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Multi Level Marketing is no easy ride, but with commitment to achieving your success, a Network Marketing opportunity can be the best thing you decide to join. Multi Level Marketing promises so much, and Multi Level Marketing can deliver as long as you commit to your success.

MLM is a business system in which consumer products are sold by the distributors who have signed up with the company. The distributors have the option to sell a minimum or more amount of products each month to generate commissions. Multi level marketing is a great way of earning a living from the comfort of your home. This is because a company will provide you with good quality products, which you will sell to make money.

MLM is, at its core, a business just like every other internet marketing venture you’ve taken on. But you can do these things the right way and begin earning the money you thought you would. Multi level marketing is known as network marketing. This is a kind of business where franchising and direct selling are combined. Multi level marketing is NOT a scam, the Federal Trade Commission only considers a company to be scandalous if they promote a “pyramid scheme” designed with the sole purpose of promoting a pyramid and nothing else.

MLM is a fabulous business opportunity for individuals who are eager to make their own judgments about what a network marketing company has to offer. They can move ahead quickly if they start their own network marketing business without forcibly sticking to old-fashioned marketing practices and giving themselves room to be flexible about implementing new methods. Multi-level marketing is the biggest growth industry in the 1980’s. It has been termed as the last true rags-to-riches opportunity left in North America, and its ability to bring enormous incomes to almost anyone is legend. Multi-level marketing is an enterprise system which puts emphasis on recruiting distributors. It is commonly used by the industry, and this term implies that success depends on building a distributor interconnection and those payouts occur at two or more levels.

Network marketing is quite simply using your relationships to sell a product or service. Network: People’s network is the backbone and the soul of MLM. Word of mouth and trust play major roles in the success of MLM. Network marketing is just the opposite. In the beginning, you do a lot of work building a foundation, getting a team started and what not, work that you don’t get paid for, or at least not enough for.

Network marketing offers home based representatives the opportunity to get paid from other peoples efforts, not just their own.

Benefit From Financial Services Marketing

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Given the complexity of economic life and the different financial institutions and services, it can be hard for a credit union to rise above others and make a statement. One of the main difficulties with services is that they are not tangible, which can make them harder to advertise, since consumers cant see, taste or touch them. However, marketers know exactly how to combat these issues and how to make financial services marketing successful. It stands in the strategies adopted, in rebranding evaluating what tools would work best for credit union marketing.

Although financial institutions might provide the same services to clients, institutions are not equally the same and they can differ one from another. Financial services marketing puts an emphasis on the credit union that offers them, because at the end of the day, consumers have to relate with what they see and find out about the brand. Some financial institutions think it is best to remain traditional, meaning not giving a lot of importance to these modern techniques. However, lets not forget that the environment is changing and competition increases day by day.

Credit union marketing tries to make every credit union unique and to inform clients about what is so special about them, why they should become a member, and how they can benefit from the services offered. Internet plays an important role, especially social media and financial services marketing adopts modern techniques such as developing an intuitive website, being active on social media, creating a powerful name for the credit union and more. It is understandable that credit unions might not be aware of these marketing tactics, but this shouldnt mean they have to be disregarded.

There are professional and experienced marketing companies that can offer consulting and a marketing plan in direct relation with the companys objectives and strategies. And to make it even better, there are credit union marketing companies, which know exactly how to boost financial institutions, because they have dealt with similar clients in the past and they have a rich portfolio. As a matter of fact, this is one way of choosing a company, by reviewing their area of specialisation and seeing exactly what they have done for previous clients and if marketing campaigns were successful.

People will not know about a credit union unless they see it somewhere and from there on, the analysis begin. Just as they pay attention to providers and suppliers in general, they will go through the same process. Most people will go online and if the credit union doesnt have an attractive website, a powerful brand, and logo, they will not feel the trust to choose their services. Financial services marketing plays a key role for any credit union and marketers can explain exactly what can be done more to increase market position, awareness and to attract new members. Their level of expertise makes them a solid partner for credit unions that want more.

Affiliate marketing – Low-risk, high-return business opportunity!

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Generally speaking, an affiliate marketing business model involves a company recruiting and signing up individuals (affiliates) who sell its products for a reward. This pay back may be either monetary or non-monetary depending on products or services affiliates sell. Marketing online as an affiliate is a low-risk, high-return business chance. You don’t necessarily have to invest huge amounts of rented money or personal savings to get started. Depending on the kind of business that you choose, you can begin with next to zero investment.

E.g., to work as an affiliate marketer online, all you need is a computer and internet access. Most people have access to the internet as well as an extensive range of internet-enabled devices such as laptops and mobile devices. Not like traditional blue-collar jobs, affiliate marketers delight in flexible working hours and environment. It is fully up to you to decide when you want to work and for how long. You can work from the comfort of your home, while on holiday, work 24 hours a day and even when travelling.

Blue-collar employees can only dream of such flexibility. To get a blue-collar job, one has to meet a slew of requirements including educational qualifications, references, background checks, working experiences and even drug tests. Remember satisfying all these requirements does not guarantee one a job. To work as a marketer on the internet, you need some working experience. Moreover, most web-based marketing programs provide training whenever it is necessary. In the corporate world, only one or two people crack the glass ceiling. In fact, this is not the case in the affiliate marketing business landscape. Actually, it is up to you to decide how high you want to fly.

Nevertheless, you should be willing and ready to work hard in order to turn your dreams into reality. If you want to become an affiliate it is not that hard. You just go to the website of choice and look for their affiliate link program. Generally what will happen is you will sign up and get a unique affiliate ID along with some links and banners. Then you place these on your website so that your prospective audience can click on those links which if they purchase, you will get a commission. Just because you signed up for an affiliate program doesn’t mean that you are actually going to drive traffic to your website. As an affiliate marketing agency, 2Leva helps enhance your business’s online strategy by creating and managing an affiliate marketing program that yields performance based results.

For more details about Affiliate marketing, log on to http://www.2leva.bg/