How To Write Killer Day Spa Marketing Headlines

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The headline is BY FAR the single most important ad for your day spa marketing pieces. It’s the readers first impression, what they read first…before ANYTHING else. If you do not grab their attention with the headline they will never read the rest of your ad.

David Ogilvy, one of the world?s most famous ad men, says “unless your headline sells your product, you have wasted 90 percent of your money”.

Bill Glazer of Glazer Kennedy Insider’s Circle says that the headline is “arguably the most important part of the copy…as high as 80% of the battle.”

John Caples, successful Direct Response pioneer, says this about headlines, “If you have a good headline, you have a good ad. Any competent writer can write the copy. If you have a poor headline, you are licked before you start. Your copy will not be read…Spend hours writing headlines – or days if necessary.”

Before you write, you need to answer a few questions that are swirling around in your prospects mind:

– Who Cares?
– So What?
– What’s in it for me?
– Why are you bothering me?

Also, keep in mind that there are basically two needs that need to be met for your reader:
1) the need for pleasure or
2) the need to alleviate pain

Pleasure meaning: accomplishment, gain financially or physically, saving time or money, to gain an advantage…all from your product or service.

Now the another approach is to craft headlines that show the reader how to reduce or alleviate pain.

Pain, meaning: eliminating undesirable things in their life, physical discomfort, embarrassment, illness or even mental discomfort, poverty or boredom.

Now, Pain and Pleasure are not the only categories. You can also have headlines that:
-Create curiosity
-Make a big promise or multiple promise
-State a bold guarantee
-Tell a story
-Make An Announcement

Put Your Headline To The Master Test:
Dan Kennedy is one of the most genius copywriters…EVER. Almost every time I hear him speak on copy he reminds us all to put our headlines to his Headline Test:

-Will it make the reader read the next sentence?
-Will it stand alone? (If you ran the headline and a phone number would you get response?)

Give your headlines this simple test each and every time and I guarantee you will have yourself a powerful and persuasive winner!

Here are a few more tips to get you started writing great spa marketing ads:

1) Use upper case and lower case letters…NOT all caps. All caps are very hard to read.

See for yourself…

The Amazing Stress-Reduction Secret Of A Desperate Housewife

THE AMAZING STRESS REDUCTION SECRET OF A DESPERATE HOUSEWIFE

2) Capitalize the first letter of every word in the headline.

3) Make it big and bold so it leaps off the page. It should be the most visually dominant part of the text. Especially when creating a small space ad. The headline should be dominant and not be crowded by other text. Use the 6 feet rule: stand back 6 feet from the ad or your computer screen. You should be able to clearly see the headline and call to action.

4) Put the headline in quotes. It makes it more noticeable.

4) Watch using crazy fonts. I tend to stick with the following:

Print: fonts with seraphs (Times New Roman, Georgia,
Web: fonts w/o seraphs (Ariel, Verdana, Tahoma)

These are by no means all that you can use, just be careful of the fancy or silly stuff, it’s just too hard to read.

5) Don’t try to stuff too many ideas into the headline. Keep it direct, compelling and simple.

6) Ask a question. Questions involve the reader, make them think and pull them into your copy..

7) Try the “secret” angle. What is something you know or your product or service has that no one else can offer or knows about. Something that would really impress your audience.

8) Don’t be generic. Try not to make claims and statements that are very common, or overused, in the spa industry. Add your specific promise or secret as something that sets you apart. In other words, don’t blend in with the other guys…stand out!

9) Tempt them by mentioning free bonuses, premiums or free gifts.

10) Remind them of deadlines and/or guarantees.

11) Make a list of keywords related to your spa business products and services. These should be the hot buttons for your reader. These should be the things that set you apart from others in your market or what keeps your prospect awake at night.

To make your spa marketing budget pay for itself, take the time to GET YOUR HEADLINES RIGHT! It’s money in the bank and time VERY well spent.

An Accurate And Detailed Definition Of Marketing

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Marketing is a universal term used by laymen in every phase of society, be it in the home or corporations. This term seems common yet not everyone aware of it can express its exact meaning or definition. One will arrive at varying answers when asked for the definition of marketing. For some, marketing is analogous to advertising or selling which set them on trail as it is only partial of how marketing is precisely typified.

In general, the definition of marketing is such that it is everything a person does in order for ones product to be noticed by a customer. A couple of what this person carries out is through advertising and promotion. On the other hand, scholars delineate marketing as detailed and precise as it can be. Marketing consists of four more terms product, price, placement and promotion the 4Ps that make up the marketing mix. This expression of marketing mix is how it was illustrated by a Harvard University professor during the 1960s.

Product is merely the merchandise one offers encompassing all it can present including warranties and guarantees. Pricing is the amount that correlates with the product, which is not only synonymous with currency. It involves time and energy as well. Placement is the distribution of the product which is the method used for this product to be in the possession of the customer. These methods are either through point-of-sale, retail and online which entails the demographic area and environment the product is sold. Promotion embraces advertising, relies on publicity, and sells philosophies and brands. These 4 Ps are all what comprise an ideal marketing strategy.

This 4P model works best when applied to consumer goods of fairly low to moderate cost. High-end items require adjustments from the definition of marketing for these to prosper. On the other hand, the terminology used for marketing a service differs. It is a bit intricate as it requires an addition of 3 more Ps other than ones discussed.

A marketing service involves people as one of its crucial factors. These people, referred to as customers, are given utmost importance as the ones given the service. Next to this category is the process of providing the service. The third is the physical evidence no one is taunted to purchase without. Physical evidence is a testimonial or a case study disclosing how other people, or customers, benefitted from the product as service. This is something abstract until it is distributed and employed, or processed, by the customer, or people.

The internet has its own set of 4Ps. Personalization is an important part of marketing online because it allows customers to create their own products. Participation in the activities of a particular website attracts customers. Predictive modeling refers to the mathematical formula for sales models that only a few, or the authorized persons, know about. And lastly, peer-to-peer a relatively new term and synonymous to word of mouth is an important and crucial aspect in the definition of marketing. Social networking and bookmarking are two groups of websites this aspect is applicable.

Advantages Of Cost Per Action Marketing

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According to Wikipedia: “Cost Per Action or CPA (sometimes known as Pay Per Action or PPA) is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement. Direct response advertisers consider CPA the optimal way to buy online advertising, as an advertiser only pays for the ad when the desired action has occurred. An action can be a product being purchased, a form being filled, etc. The desired action to be performed is determined by the advertiser.”

There are several advantages of CPA affiliate marketing to someone just starting out online as a home business owner. CPA marketing is widely recognized as one of the easiest ways to make money online because of the low cost of entry into the marketplace as well as the support available from the different CPA Networks residing on the Internet.

Once you’ve decided to get involved with CPA affiliate marketing the next step is to check out the different CPA networks online and choose one which appeals to you and apply for admission. When you get accepted by a network you become an affiliate and the network sets you up with offers from different companies who want your website traffic to perform some specific action in order for you, as the affiliate, to get paid.

One of the main advantages of CPA affiliate marketing is, in most cases, you don’t have to make an actual sale in order to be paid. Most companies pay for lead generation; so if you capture a name and email address or have someone complete a form or survey then you are paid.

Another advantage of CPA marketing is the availability of these CPA networks for you to join. When you’re accepted by a network then you’re supplied with these different offers to promote from companies by the network. You don’t have to seek out these opportunities because they are supplied for you by the CPA program.

Because these companies want you to be successful as an affiliate they will supply you with much of the advertising and promotional materials needed to market their opportunity. This is another benefit because the advertising is basically taken care of and all you need to supply is the targeted traffic.

The CPA network does all the tracking for you as well and house your account details which you can access at anytime. One of the best things about working with a cost per action network is that you can promote several opportunities, covering a wide variety of specialty markets and get one commission check for all of your earnings combined.

Also, most CPA networks will provide support in the form of an affiliate agent who will help you get started by providing initial training and also answer any questions you may have. Most CPA networks offer several opportunities with the most popular programs offering up to 1,500 different products or services from their list at any given time. These networks also have very limited barriers to entry and pay their affiliates on a timely basis in order to retain them.

These are some of the benefits offered by a not so widely known affiliate marketing technique, cost per action marketing, which can help you generate a significant income in a relatively short period of time.

Marketing Environment And The Factors Involved

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Marketing environment is made up of all the factors and forces that influence marketing. These forces can be internal like departments (other than marketing such as finance department and human resource department) or external like competitors, suppliers, economic or political situation. To understand them better, marketing personals divide them in two categories namely macro environment and microenvironment. Lets have a look at some of the important factors involved in marketing environment.

Internal factors:
All the departments involved in business management affects the process of marketing as well, for example the finance or research department in large enterprises. Marketing department is bound to keep their expenses under the budget set by the finance managers or to consider recommendations from the research department. Similarly the supplies and collections can have an impact on marketing as well.

Customer markets:
Different types of customers markets include consumer markets (B2C), business markets (B2B), government markets (B2G), also a new type of customer market has emerged as a result of globalization i.e. international market. Where most other departments will treat these markets similarly, marketing team has to treat them all in different manner. Though most advertising campaigns are targeted to consumer market, the type of customer market does affect marketing decisions on the whole.

Competition:
Competition is becoming more and more influential in a company’s approach towards marketing. Competition stems from the business that is offering the same product as yours. A business has to counter this competition through marketing; some times businesses do try to have a hit at their competitors in advertisements (though not candidly). The level of competition is also a decisive factor when planning on how much to spend on marketing.

Different types of publics:
Another important microenvironment factor is the publics (government, consumer associations, financial or media publics). All of them can have an affect (positive or negative) on company’s reputation and marketing.

Demography:
Good marketing managers tend to spend plenty of time in conducting demographic research for their targeted consumers. Demography is the research of gender, age, race or anything else related to consumers. International businesses are concerned about various races (Asians, Hispanics, etc) and their different set of demands. While the terms like “baby boomers” or “generation X” were invented to reflect the specific age groups of consumers.

Economic Factors:
All the variables of economic markets like inflation, rate of exchange, fiscal policies and monetary policies fall under macro environment factors. They affect all businesses, and needless to say their marketing efforts as well.

Other Factors:
Other notable macro and microenvironment factors are marketing intermediaries, political stability (or instability), new technologies or natural forces.

How To Do Marketing In India

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Every businessman wishes to achieve success and increase their market share . To do this, they perform multiple strategies to make everything in order. As a business owner, you have the freedom and power to determine the most effective ways of marketing your business. This can help in encouraging more customers and in increasing sales. If you are new to your preferred business and don’t know the exact ways of promoting your business products and services, you need to hire marketing experts. These professionals understand the right way to market a business involving different schemes like banner advertising, television commercials ,e-mail campaigns, social media marketing, PPC campaigns, SEO and mobile advertising. They are also responsible in determining your needs that can fit to your corporate culture while developing your business and taking it to the next level.

Marketing in India can’t be easily done, especially when you are not aware of its accurate procedures and tips. If you want to establish a successful business operation, you don’t need to do some experiments. With accurate selection of marketing guru in India, all your worries will be gone and all you need is to wait for its fruitful results. However, since there are various marketing companies that offer similar services, you probably find it hard in choosing the best one. The main question is, how to hire a marketing expert in India?

Hiring a marketing expert requires various considerations. It should not be done without accurate evaluation. Since the role of marketing expert is quite comprehensive and valuable, you have to choose wisely. If you opt to hire a marketing expert for your business success, follow the step-by-step procedures as follows:

Step 1: Research

If you want to hire a marketing expert, you should spend an ample time and effort. Those businessmen who don’t have enough time can depend on the services provided by an agency. However, if you are fond of browsing the resumes of every applicant, you have to do this scheme thoroughly. The more candidates you have for the position, the more changes of getting an excellent one.

Step 2: Know Their Skills and Experience

Once you get the qualified applicants, evaluate them accurately. This can be done through one-on-one interview and actual activities. During the interview, you can post some questions regarding your current business standing. To ensure that you get an effective one, you have to check their background experiences. The more experienced they are, the more effective and valuable they will be.

Step 3: Check Their Professional Qualities

Choosing the best marketing company in India doesn’t only depend on their actual performance and experience. You also need to weigh their professional qualities. If you will choose an expert, but does not have good working ethics, they will never help you achieve success. The best marketing expert must have a creative mind, must be honest, dedicated to work, always on time and knows how to handle both simple and complicated marketing schemes.

Step 4: Weigh Their Service Charges

Hiring a marketing expert in India does require too much cost. Though there are some companies that offer cheap services, you don’t get good work with them. To get good work you need to pay good money to them . Cheap pay gives cheap service.

Step 5: Passing the Applicants
After weighing your preferred applicants, you have to pick the best marketing expert that can meet your needs. Before hiring, you have to inform them about your rules and other related details. Once you pick the right one, expect that your marketing schemes will be more effective and valuable.

These step-by-step procedures in hiring a marketing expert in India are very simple to follow. Through these, you and your business will be in good hands. What are the benefits of hiring these experts? These professionals offer countless benefits, and these are the following:

Specialization – A marketing guru in India has precise knowledge about marketing. They also know how to handle your business to make it more in demand in the market. Since the competition in the market is continuously increasing, experts will always find ways to help you reach the highest point of your success.

Cost – The main goal of any business is to reduce cost, while maximizing their profit. Through hiring a marketing expert, you can reduce the money to be spent for your advertising scheme and other related details.

Expert View – A well-experienced marketing expert always give pieces of advice and other marketing tips. This professional can also provide effective strategies even during economic crisis or fluctuations of prices.

With the help of marketing expert in India, it would be easier for you to achieve maximum results with minimal risk. So, take this chance to improve your company operations by hiring a marketing expert in India.