Lets not make offline mlm marketing strategies any harder than they need to be. Lets rid any of those uncomfortable face-to-face pitches with strangers 3 feet away. Lets make marketing enjoyable shall we?! This business is meant to be FUN!!!
This is an mlm marketing strategy that should be carried out if you are already out. Don’t take time out of your day just to leave the house to go and drop cards all over the place. I’m sure there will be many times you are out when you can do it. Well, if you haven’t, let me explain myself. A drop card is a replicator $100 dollar bill note that is half the size and with the middle half removed. You can write your website name and your tag line on the back. If you fold the note in half then it looks very similar to a real note when found on the floor for example.
1. Drop Card Tip #1 – drop it on the floor
When folded, it can be mistaken for a real note, especially when seen from a distance, say on the floor when someone walks along. It will entice them to reach down and pick it up with excitement in anticipation of a real $100 note. The less cynical will likely find the drop card is not a real dollar bill and be intrigued to find out more. This is why you should try to be bried in your tag line…just create curiosity. If they do not want it then it is likely they will just throw it back on the ground and will be marketing for you again. You need a place to send these prospects. Might I suggest a capture page. One that you created rather than a hyped up replica website given to you when you join your mlm company. If you do not know how to create a professional high converting capture page, I can help you.
The great thing is that this strategy is duplicatable because isn’t hard for anyone to drop a card on the street. Just be careful not to over do it and leave a trail. 😉 If you’re feeling daring and don’t have to flee the scene, get a video or photo of some evidence…it’ll be great for marketing purposes. 🙂
Drop Card locations might include:
* in the street
* in the grocery store
* in a hotel room
* on a bus
* in a restaurant
2. Drop Card Tip #2 – magazines and books “reverse” shop lifting 😉
Next time you visit the bookstore or supermarket, head to the personal development, home based business or investment section. Have your drop cards and in hand and place a drop card inside the book/magazine. Try to be subtle and relaxed and not look obviously suspicious. 🙂 A book that has been very effective is “The Secret” inside the chapter “Prosperity”. Whoever finds will be delighted at how fast “The Secret” works! 🙂 would buy. For example, “The Greatest Salesman In The World” by Og Mandino or “Cashflow Quadrant” by Robert Kiyosaki or lastly but not least…”The Secret.” This book in particular has a chapter in it called “Prosperity”. Place it inside that chapter and your prospect is going to be astounded by how fast “The Secret” truly works! haha!
The individuals reading these titled books are the types of people you need in your business. Multilevel Marketing is a journey of personal development. You want those involved in it already. Its great!
Drop Card locations might include:
* personal growth books
* business magazines
* home based business magazines
* stay at home mum magazines
* property magazines
* home design magazines
* designer fashion magazines
* art and design magazines