Marketing and sales are one of the most important elements of the firms survival in the market. Although both are dependent on each other many people confuse marketing with sales and vice-versa, which is a big mistake. Marketing to design a product according to market needs and customers, promote the product through advertising etc. and creating a competitive price for the product. Marketing is a platform that sales of Cd’s. While on the other hand, the sales process is what we are doing to carry out a product to sell and get a contract. Sales and marketing as a whole is part of a sale and you can not do without the other. They are also known as the activities. The success of an enterprise is critical to the success of these two important activities.
Marketing is the backbone of a company’s future and launching pad for sales. While the process of marketing includes product design, advertising etc. the sales process is the implementation of all efforts that involve direct interaction with the customer, either in person or assembly of cold calling or making network. But there is always a rivalry between the two, on an application Dominance others. The marketing people say they have an advantage because I think that is what the product design, strategy and also provides essential tools for sale. They say that sales are the result of marketing and therefore must follow their instructions. Sales staff May not agree with this view and can be completely opposite to his trial. They believe that the sales staff who actually sells a product and the money to the company.
However, many experts believe that marketing should play a key role between the two. A successful marketing campaign makes sales easy and people believe it is the sales staff, who are the main leaders. The most important function of marketing department is to create opportunities for the sales department. Unit sales and marketing companies selling units of success. Marketing is like a life support for sales, which continues to save the sales department and the success that allows them to deliver the final product. It should not be a race to gain supremacy over another department but a race to win the market and customers working together.
Many companies selling and marketing combine together, but in reality they have different objectives. Although the sales department to meet the requirements of what the client is the marketing department is actually busy studying what the market demands. The objective of the marketing department is to predict how the market in the future. Must provide their products to market needs in the years ahead and be prepared to make changes to design their products accordingly.
It is very important that the company integrates the sales and marketing fashionable way. It is the successful integration of these two entities that fuels business growth. Sales people should not be regarded simply as the collection box. Each department has its own function and must go hand in hand in the sale of the company and should be the main criterion.