Month: July 2019

Promote Your Band With New Marketing Ideas

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Promote your band
Key ways are mp3 music ringtones, Mini dvd discs and postcards.

By Chris Ciabarra

This is a paper on how to promote your band, over the past 12 months I have been in contact with a hundreds of bands looking to become famous in LA. Everyone wants to a hit! Well it all comes down to being discovered! You can be the best band in the world and if you don&;t market yourself right well good luck! Lets analysis fortune 500 companies. Take a look at there budgets They dump 35% to 65 % or more of their profits back into marketing and advertisements every year. Becoming and remaining number one requires a lot of work. Advancing to more and more new customers not only requires more and more marketing but keeping the old ones happy!

Wanting to Promote your band with Live performances and marketing new ideas well you have come to the right spot.

Once people have bought a bands CD and their tee shirt, and seen the band live now what? Note, promoting a band is a lot of more then just t-shirts and cd&;s hell anyone can do that! You need to promote in many ways, just look at fortune 500 companies they email, do giveaways, mini dvd discs promo&;s, cold calling, internet marketing etc. You must do at least 3 forms of promoting to get a response out of your audience. The newsiest one for bands is music mp3 ringtones which we will get into later.

We will go over many ways of promoting your band:

1. Great item that I have seen so far are mini DVD discs called pocketreels. GOTO www.pocketreels.com for more info on how to pick them up. These mini dvds can go a far way just think what people would do if you handed them a mini dvd. They go crazy and they are super impressed! Place a nice video of your band on it and see how many new customers you receive at your next show!

2. Having a photograph or videoagrapher at your shows to help promote your band is a good thing. They can take pictures and or videos and upload the images or videos to your website which can boost mailing lists and a fan club! And then they may be compelled to come to your next show and bring more friends or soak in the opportunities for fame and the live music experience itself. For video or photographer outlets call PR Productions at 310-694-8350 for CALIFORNIA only. They have the best crews around but they are not cheap. Shoots start at $400 + editing.

3. That brings us to a mailing list, each visitor to your website you should be collecting their email address so you can send them useful information like when your next show is going to be.

4. Promoting your band is not easy so do your self a favor and get a good publicist to promote your band. A good one can get you in 3 to 4 magazines and newspapers in one month for free, of course you have to pay the publicist but it will be well worth it. It can range from $400 to $2000. Note you can do this part yourself if you know how to negotiate with editors.

5. Promote your band by creating a really cool website! Check out www.royacom.com to make yourself a website with a CMS system. CMS stands for Content Management system A good website will cost: starting at $1000 but it will have video, email list generators, photo section and best of all easy management. They are a little bit more then a regular website but the ROI
Or return on investment is greater then a plain website. You can change show times just like myspace and it makes it really easy for owners to manage so in the long run you save big!

6. Make a professional music video for your band or gig. This will help with promoting your band. High quality Video can be found at many locations for a crew with experience one west coast call 310-694-8350 for east coast goto the best http://suitespotnyc.com a New york production company

7. Saving the best for last Another great way to promote your band is by making a music ringtone at www.a-free-ringtone.com for example you can download a nickelback ringtone and wow free advertising everytime someone calls that person and bam there is a song on your phone. You need help making your own mp3 or polyphonic ringtone please goto www.a-free-ringtone.com By making a ringtone like nickelback you can have your song ringing all over the world!

Your goal is to continue to reach more and more locals. Develop more ways to attract people’s attention. Always have something on you to promote yourself with.

Just for example. In an area with one million people, if you are getting less than 100 people to every show, perhaps you could be doing much more to reach more of the people in the community?

Its tough out there, and you must be relentless every day to meet new people, shake hands and hand out your mini DVD discs or if you can&;t afford mini DVD discs get free business cards by click here and smile at people who are passing by you on the street and in stores when you are out shopping alone or with friends, in bars carousing. Go out and meet new people. Walk up to people, introduce yourself, Hi, my name is Scott I play at ___ ___ place on blank night. What do you do? Here is my promo disc (mini DVD) with my video or here is my business card with my website on it. You can download my mp3 ringtone (or my polyphonic ringtone) for free at this address. Hand them a card with the information on it. Note always test all information you hand out before hitting the road. Nothing is worse then a fan going home and something you handing them not working!

Have a stack of Mini DVD discs or business cards or flyers in your pocket at all times ready to hand out. Make sure on your Mini DVD, Business card or flyer you have your contact information, website, and the next local performance. You do this 20+ times per hour for 2-3 hours and then youre distributing at least 50 mini DVD discs or business cards or flyers in those 3 hours.

You then go back to your car and re-stock. Grab something refreshing to drink, munch on a a sandwich, or whatever, and move on to the next part of town, or the next gathering of people. Or go to the next live gig, the next bar, the next scene etc. and you keep it going.

Once or twice a week, you hit Kinko’s, or the copier next to your office desk and you photocopy flyers and any designs you have created for promotion of your demos, etc. Better yet think ahead and goto gotprint.com much better deals then Kinko’s. (EXAMPLE 5000 post cards for $99 full color first side!)

Sell yourself. Meet with people and sell yourself. They dont know what youre doing. And unless you sell yourself, they wont care about what youre doing. They want to care, but they depend upon YOU to make that happen. People want so badly to care about something besides there problems. They want something to believe in. Entertainment helps take them there. You can be that entertainer, that leader of willing people of all ages that helps them to believe that there just might be something in this world worth caring about. They want to listen to you, and they want you to tell them about something that really matters to you. So, stay informed and develop interests in topics that may be discussed, even debated. Maybe you are trying to make a difference in the world – one person and one performance at a time. People want to believe in this and they want to believe in you. so, get out there and make it happen.

Remember go armed for battle you would not go into a war forgetting your gun would you? Look at it this way you rather have a tank and machine gun with you when you goto war so do the same with life. Make sure you have mini dvd discs, your own ringtone songs, postcards with info, website and publicist! Good luck and most of all have fun with what you do! BLOG your experience at http://promote-band.blogspot.com Hope all this helps

Key Success Factors For Successful Business Marketing

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Business Marketing is the practice of individuals or organizations facilitating the sale of their products or services to other companies or organizations, according to Wikipedia. Also known B2B marketing, for short.

Business Marketing Fundamentals

When it comes to business marketing the process should always start with a good brainstorming session to get your branding right. While most people brainstorm many different ideas, tag lines and cute quotes, the real problem with ineffective brainstorming is that people rely on the wrong information to start with. You must begin by fully understanding the fundamentals of your business, your product or service and your business clients.

Who are the customers for your B2B Sale? Answering this along with what language they speak, their lingo or jargon should be asked, answered and understood before undertaking your brainstorming session.

The same for getting clear on what the product or service offers your customers. Another fundamental in business marketing branding is finding your powerful story. To stand out from the crowd , your marketing must consistently put forward an emotionally rich story.

Do this and you can overcome all odds including economic hard times. The story might not be in the product but the business owner. Anita Roddick, founder of the Body Shop is a classic example. Her passion to save the rainforest and demonstrate that being environmentally conscious could also be profitable is a compelling story that brings emotion to the emerging marketing of the time. Here emotional story was branded with her product. They have become inseparable.

The next step would be to ask how can you portray this story and stand out? Remember that it is better to stand out than to be ignored. And finally the critical element to business marketing is to discover how you can communicate your story in your clients language. It is very easy in brainstorming to get excited about your own creativity, but if it does not speak to your audience there will be no sales. A classic example of this was the Breast Cancer Foundations recent billboard ads that said Breast Cancer is No Big Deal.

In the mind of the creative team for the foundation the understanding was that now they had better screening and earlier detection the incidences of overcoming breast cancer were on the rise. So donate more to us to keep this good work up. However, to the female audience who may be concerned about breast cancer, it is a big deal for them and the slogan did not communicate to them, neither did it communicate their own message.

To be successful in business marketing you must master the 4 main fundamentals of Who are the customers for your B2B Sale. What is your product or service, what is your powerful story and how can you portray this story, stand out and how can you communicate it in the language of your clients?

The Importance Of Niche Marketing And Finding Your Niche Market

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Niche market plays an important role, when it comes to achievements and success for online business. When you want your online business to grow, first you need to be sure about your target audience and then market your products or service accordingly. When a person says his product is for everyone, believe me, his business would be a great failure. You need to identity and know to whom your product would benefit and who would be more interested to buy it.

If you were wondering what niche market would be the best to buy and sell your product or service, let me give you a hint. A group of individuals or businessmen, who share common interest and needs in business, who are recognized and satisfy their clients is a niche group. When in business, you need to identify a niche market or a group of businesses, which either buy your products, or sell them on your behalf to make profit for both them and you. They help you to better success in your business. Selling a product without having any target audience is like walking on an unknown path, which most likely will lead ou nowhere.
Thus it is important to locate your niche market, when it comes to any kind of business.

To be successful you need to promote your product and to promote you need to have better knowledge about the product and its niche marketing and if the product demand is more and you need to succeed in your business, then you need to find a niche market to sell your product. It is always better to select a product that is of your interest, so that you can market it well after gathering relevant information about the product and niche marketing. You would need to conduct research, which needs lot of time investment, by which you can sell well, only when you have interest in the product. Thus the first important thing is to choose a product carefully.

When you choose a product, you need to make sure there is a market for the product to sell well. Coming up with a business or product that has no takers or buyers would be a complete failure. Hence, you would again need to conduct a research to find out the market status for your niche product. To run any business successfully, there is a need for continuous demand for your product. If the demand is hampered, then your business will bear the brunt. Hence, to be on a safer side, it is better to go for a product that has a constant demand.

When you create a content on the website and wish to have more number of prospects to read it, you need to make efforts to use keywords. It is good to be familiar with the phrases and words your target audience are used to and will refer to, when conducting a search on the Internet. You can visit sites that will give you details about the most common popular key words and you can use them accordingly. To reach out to more number of people, you need to promote your website. Come up with a well-arranged site that can hold a high position and rank on the search engine. SEO friendly sites guarantee large number of traffic.

Niche market helps you only to concentrate on your target audience without being bothered about the rest. You are only focused on your prospects and their needs. Use marketing methods that work well for niche market and success will just be round the corner. Many new comers in their venture fail to understand the importance of niche market, but realize it only after losing a great deal of money. I am sure, now you would understand the importance of niche marketing and its essence to find your niche market for a better business prospect.

How To Choose An Efficient Online Marketing Company For Your Business

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An online marketing company that extends the best digital offering / software for your business should be chosen by you. However in order to decide and conclude which company provides you the best services you should look into certain aspects such as:

Email campaigns

The kind of emails you need to send to your target audience plays an important role in the kind of software that should be used by you. You may have made use of outlook in the past but there are an abundant number of cloud based computing systems that can be utilized by you. Email campaigns created by an online marketing company that are innovative and prescribe to permission based marketing (subscribers that are interested in receiving your mails and have the option for unsubscribing, this practice of marketing is known as permission based email marketing).

Outsource

When you take the help of outsourcing your campaigns to an online marketing company can channelize your communication to the right target audience. Instead of building your own email system you can procure the help of an online marketing company they would serve the purpose of providing you with cloud based mails.

SMS campaigns

A company that can create innovative and catchy SMS campaigns should be appointed by you as they can target customers who are active recipients. Prospective customers may not pay attention to their mails but they are likely to open their messages. The company should also provide the option for enhanced data security that is they can manage the permissions of their accounts by themselves and thereby secure themselves from any breach.

Reliable customer support system

One has to look for a reliable customer support system when they are looking to recruit a company. There are a number of people who will be able to help you in scenarios where any kind of problem arises. A guaranteed response at the time of crisis will instil faith and trust in your services.

CRM integration with mailing lists

You need to assess your mailing lists and the contacts you have enlisted there. Manually doing this can be time consuming and hectic therefore you should integrate your CRM system with your mailing lists. This permits you to conduct targeted emails based on your audiences interests, customer category and the kind of area they live in.

Tracking customer activity

You need the activity of your prospective customer recorded journalistically. If your email campaigns are not being opened or they are being deleted you would want this information for a creating an impactful campaign. You can track this activity easily with an efficient online marketing company and channelize your energy on active participants rather than on ones who are inactive.

An online marketing company that is efficient and enhances the performance of mails in the marketing arena should be chosen by you. There are a number of references that you can get from your friends and professional buddies thus you must ensure that the company you recruit for carrying out such services is able to give you results that meet your expectation based on the above listed aspects.

The 4 B’s of Marketing

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In 1960, E. Jerome McCarthy introduced the 4 P’s of Marketing as a way to describe the mix of factors required to successfully market a product. McCarthy labeled the 4 P’s as Product, Price, Place (distribution), and Promotion. The idea was that if you could identify the right combination of these elements, your marketing would succeed. Since then, many have proposed that there are really 5 P’s, suggesting Positioning, Packaging, or People as additions to the mix.

Maybe it should be replaced by the 4 B’s of Marketing?

1. BE Real: Your marketplace is crowded with competitors, and your prospects are besieged with marketing messages. For your message to find its way through all this noise, it must be exactly on target. In any field, it’s not y how your work helps them solve problems and reach goals, and the benefits and results they can expect to see from it. What this targeted messaging requires is that you become very specific about not only who your offer is for, but what it will help them do, and why your solution is the right one for them.

2. Be Pulling vs. Pushing: In the classic marketing formula, the emphasis was on promotion – pushing your message out to the world at large. You need to pull toward you exactly those clients you want. Push-style marketing includes cold calling, unsolicited mail or email, paid advertising (online and off), promotional events like trade shows, and some forms of PR, like blasting out press releases. Pull marketing, on the other hand, is focused on building affinity and connections. To attract clients in your niche, you might develop referral partnerships, become visible at networking events, get booked as a public speaker, have articles published or build a content-rich website. You’ll find it much easier to make a sale when clients contact you as the result of hearing about you from someone else, or after sampling your expertise for free.

3. Be interesting: You must position your business in the mind of your prospective clients as the best possible choice for exactly what they need. Broadcasting a muddy or generic marketing message won’t be enough. Your clients need to understand “what’s in it for me?” Be the place they go when they need something. 4. Be there: Clients are wary – and justifiably so – of committing to spend hundreds or thousands of dollars on something they haven’t been able to experience in advance. Without tangible evidence to go by, they base their decision on how much they trust you. A significant portion of your marketing activities should be aimed at increasing your credibility. But one of the best ways to build trust is also the simplest. Allow clients to get to know you, be part of their everyday life. Use of your website, services, ideas and advice that you can offer are all important mixes.

4. Be Fast: In today’s world, the most important. The key is hitting the right client at the right time with the right product in the right way, the first time, because you may not get a second time. You have to identify their need or problem, provide the solution, understand the resources needed and the decision process they will use. You have to have a process in place for doing this or the process itself will lead to slow and inaccurate decisions. Effective companies have processes that drive decisions, not delay them.

And this is all marketing!