Month: April 2019

Mastering Affiliate Marketing In Just 5 Days!

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Many affiliates are not making any money with the programs they promote because they are simply making a lot of mistakes, which prevent them from bringing their affiliate marketing business to the next level.

The right affiliate strategy can help you make your first sale in one week, or more. It will depend on how much effort you put into the battle.

Follow these seven days to affiliate marketing profit and you should do well, and see your first affiliate sale very soon. When I saw that blueprint for the first time, I was skeptical; but when I saw commissions in my affiliate account, I knew that the process was working perfectly.

The problem is not in the process but with the affiliate marketer who didn’t set a clear goal with a plan and didnt take action to achieve the success that many other super affiliates are enjoying.

So here is the plan that you must follow if you want to make your first commission in affiliate marketing…next week:

Day 1: Find a profitable market

Finding a profitable market is where most affiliates fail and then give up. It’s not their fault, but nobody takes the time to explain that.

When you are starting, it is better to start with a huge market that is already profitable, like golf, weight loss, finance, self-help, beauty, sports, fitness…

Start by researching what those people want, what they are searching for on the Internet. For that, you will need a keyword research tool like Goodkeywords.com or Yahoo search marketing tool.

Day 2: Find an affiliate product for this market

Before finding the product, try to identify the needs of your targeted market. Your chosen product must be excellent; and you want to have a good commission that will reward you, motivate you and cover your affiliate campaign costs. You can start with clickbank.com or cj.com.

You must verify the sales page to see if it will convert your visitors into sales.

Day 3: Know and understand your product

Know that the goal of the affiliate is to pre-sell and not to sell. The merchant must sell his product, not you.

You should pre-sell (capture and warm up) your product to your subscriber. For that, you need to know the benefits of the product for your subscribers, and the best way to do that is to own the product.

Day 4: Prepare your advertising plan

Prepare your material: ads, articles, where you will advertise this affiliate program: Start with articles and pay-per-click traffic via Google Adwords.

Day 5: Prepare yourself to capture your prospects

You must not send your visitor to the merchant page, but you must capture his name and email address first, to secure your future affiliate commissions.

Day 6: Write your killer follow-up material

After capturing his email address, the pre-written message in your autoresponder will do the work for you and close the sale.

Day 7: Drive tons of traffic to your lead capture page

When everything is ready, start to advertise your affiliate program. Actually, you will show your lead capture (also called opt-in or squeeze page) page to the world, and take your future buyer’s email address. One of the most effective ways to advertise it is to write articles.

Remember: the affiliate marketing process works, and it is perfect. But it will not work without you. So take action, and when you start to see your affiliate commissions, you will know that it is working; and you will be able to master the affiliate marketing game and become a super affiliate.

Considering Joining A Direct Marketing Network

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Most people are familiar with the terms MLM and network marketing but might raise their eyebrows at direct marketing network. It can be confusing since there isn’t a single definition and different people will define it differently. For some, it is a group of direct sales marketers who band together to exchange information and tips regardless of the products each sells. Others think of direct marketing networks as being more like network marketing but with more of a focus on selling products to consumers than recruiting new members for the business.

Many businesses that started out as all or mostly direct sales have become a combination of direct sales and network marketing. Some of the better known ones include Avon and Tupperware. Avon was door to door sales and representatives were assigned to specific territories. This later changed as more women entered the workforce. Representatives no longer had to sell only in specific neighborhoods. When the internet came along, Avon didn’t take too long in becoming a presence online. More representatives began networking and recruiting as Avon’s business model adapted.

Tupperware experience a similar transformation though their beginnings were a bit different. Tupperware was well known for home parties to sell products. Representatives would book parties by encouraging the hostess of one to ask her guests to consider booking a home party at hers so she got a discount or free products. If a guest also signed up as a representative, it benefited both the hostess and the representative. Home parties are still done but Tupperware has also made the jump to selling and recruiting online. Tupperware offers several ways for people to buy products. You can host a home party, an online party or simply place an order online without hosting at all.

Avon and Tupperware are just two examples of companies that transitioned from direct sales to direct marketing network companies. One company that has always been pretty much a combination of direct sales and network marketing is Shaklee. Distributers sold products directly to consumers and recruited new distributors. They also often kept top selling products in stock so they could be delivered faster. Now, distributors don’t need to keep stock on hand and do a large portion of their selling online with products shipped directly to the buyer rather than to the distributor for delivery.

The internet has made direct sales easier for many companies and has led to more networking among the representatives of those companies. Now, much of the training is online so new reps do not need to attend training seminars and meetings at specific times and locations. At one time, it was thought the internet might mean the end of companies that focused on direct sales marketing but they have adapted and grown bigger than ever. They offer more opportunities for both joining as representatives and being customers. Direct marketing networks are worth checking out no matter what your definition is. Either way, the opportunity to connect with others in direct marketing benefits sales.

Mobile Apps are Effective Marketing Tools for Local Bars

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In the turn of the new millennium many people already owned and used mobile phones. The phones in use back then were limited to calling and sending simple text messages. That was before the advance of the smart phones. Smart phones are a type of mobile phones which have computer ability or near computer ability. These phones are not only used for making calls and sending text messages, but they perform a number of other tasks. Smart phones can now be used as effective marketing tools. All types of small businesses can benefit by having a mobile app developed specifically for their needs. This article focuses on mobile apps for bars.

Mobile apps for bars are those mobile applications which have been designed to serve the bar and or restaurant niche. The app should be equipped with certain functionality in order to turn it into an effective marketing tool for the business. Some of the functionality should include a coupon management system, mobile ordering, payment processing, a marketing list, and more.

Building loyalty with check-Ins and coupons.
One of the great ways that the mobile app is useful for the bar industry lies in the loyalty coupon system. A loyalty coupon system refers to a method employed by the business to reward the customers based on their loyalty to the business. Every time a custom comes in they can check-in using their mobile device. Each drink or food the customer consumes can also be tracked through the mobile app system. The business owner can decide how and when to reward their customers with a special coupon. For example, they may give away a free drink after five check-ins. The customers are suddenly motivated to come back into the business time and time again. Whats more, every time a customer checks in or unlocks a coupon, theyre prompted to share their experience with their circle of influence via text messaging, email, Facebook and Twitter. Their friends will then receive a request to join the mobile app community, and eventually pull them to the bar or restaurant.

Communicating effectively with customers via push notifications.
Push notification capability is one of the most effective features that a mobile app should have. They are very instrumental in customer marketing. Push notifications are instant messages that are delivered to customers phones and deliver an astounding 97% open rate. The bar may notify their customers of a special event, a special discount or simply invite previous customers to come back with one push of a button.

These are just two of the many features a mobile app can provide. Bars and restaurants would also benefit by enabling mobile ordering and payments, integrating their social accounts including Facebook and Twitter, having a Fan Wall for customer interaction and more. A mobile app will enhance any business marketing efforts.

How To Write Killer Day Spa Marketing Headlines

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The headline is BY FAR the single most important ad for your day spa marketing pieces. It’s the readers first impression, what they read first…before ANYTHING else. If you do not grab their attention with the headline they will never read the rest of your ad.

David Ogilvy, one of the world?s most famous ad men, says “unless your headline sells your product, you have wasted 90 percent of your money”.

Bill Glazer of Glazer Kennedy Insider’s Circle says that the headline is “arguably the most important part of the copy…as high as 80% of the battle.”

John Caples, successful Direct Response pioneer, says this about headlines, “If you have a good headline, you have a good ad. Any competent writer can write the copy. If you have a poor headline, you are licked before you start. Your copy will not be read…Spend hours writing headlines – or days if necessary.”

Before you write, you need to answer a few questions that are swirling around in your prospects mind:

– Who Cares?
– So What?
– What’s in it for me?
– Why are you bothering me?

Also, keep in mind that there are basically two needs that need to be met for your reader:
1) the need for pleasure or
2) the need to alleviate pain

Pleasure meaning: accomplishment, gain financially or physically, saving time or money, to gain an advantage…all from your product or service.

Now the another approach is to craft headlines that show the reader how to reduce or alleviate pain.

Pain, meaning: eliminating undesirable things in their life, physical discomfort, embarrassment, illness or even mental discomfort, poverty or boredom.

Now, Pain and Pleasure are not the only categories. You can also have headlines that:
-Create curiosity
-Make a big promise or multiple promise
-State a bold guarantee
-Tell a story
-Make An Announcement

Put Your Headline To The Master Test:
Dan Kennedy is one of the most genius copywriters…EVER. Almost every time I hear him speak on copy he reminds us all to put our headlines to his Headline Test:

-Will it make the reader read the next sentence?
-Will it stand alone? (If you ran the headline and a phone number would you get response?)

Give your headlines this simple test each and every time and I guarantee you will have yourself a powerful and persuasive winner!

Here are a few more tips to get you started writing great spa marketing ads:

1) Use upper case and lower case letters…NOT all caps. All caps are very hard to read.

See for yourself…

The Amazing Stress-Reduction Secret Of A Desperate Housewife

THE AMAZING STRESS REDUCTION SECRET OF A DESPERATE HOUSEWIFE

2) Capitalize the first letter of every word in the headline.

3) Make it big and bold so it leaps off the page. It should be the most visually dominant part of the text. Especially when creating a small space ad. The headline should be dominant and not be crowded by other text. Use the 6 feet rule: stand back 6 feet from the ad or your computer screen. You should be able to clearly see the headline and call to action.

4) Put the headline in quotes. It makes it more noticeable.

4) Watch using crazy fonts. I tend to stick with the following:

Print: fonts with seraphs (Times New Roman, Georgia,
Web: fonts w/o seraphs (Ariel, Verdana, Tahoma)

These are by no means all that you can use, just be careful of the fancy or silly stuff, it’s just too hard to read.

5) Don’t try to stuff too many ideas into the headline. Keep it direct, compelling and simple.

6) Ask a question. Questions involve the reader, make them think and pull them into your copy..

7) Try the “secret” angle. What is something you know or your product or service has that no one else can offer or knows about. Something that would really impress your audience.

8) Don’t be generic. Try not to make claims and statements that are very common, or overused, in the spa industry. Add your specific promise or secret as something that sets you apart. In other words, don’t blend in with the other guys…stand out!

9) Tempt them by mentioning free bonuses, premiums or free gifts.

10) Remind them of deadlines and/or guarantees.

11) Make a list of keywords related to your spa business products and services. These should be the hot buttons for your reader. These should be the things that set you apart from others in your market or what keeps your prospect awake at night.

To make your spa marketing budget pay for itself, take the time to GET YOUR HEADLINES RIGHT! It’s money in the bank and time VERY well spent.

An Accurate And Detailed Definition Of Marketing

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Marketing is a universal term used by laymen in every phase of society, be it in the home or corporations. This term seems common yet not everyone aware of it can express its exact meaning or definition. One will arrive at varying answers when asked for the definition of marketing. For some, marketing is analogous to advertising or selling which set them on trail as it is only partial of how marketing is precisely typified.

In general, the definition of marketing is such that it is everything a person does in order for ones product to be noticed by a customer. A couple of what this person carries out is through advertising and promotion. On the other hand, scholars delineate marketing as detailed and precise as it can be. Marketing consists of four more terms product, price, placement and promotion the 4Ps that make up the marketing mix. This expression of marketing mix is how it was illustrated by a Harvard University professor during the 1960s.

Product is merely the merchandise one offers encompassing all it can present including warranties and guarantees. Pricing is the amount that correlates with the product, which is not only synonymous with currency. It involves time and energy as well. Placement is the distribution of the product which is the method used for this product to be in the possession of the customer. These methods are either through point-of-sale, retail and online which entails the demographic area and environment the product is sold. Promotion embraces advertising, relies on publicity, and sells philosophies and brands. These 4 Ps are all what comprise an ideal marketing strategy.

This 4P model works best when applied to consumer goods of fairly low to moderate cost. High-end items require adjustments from the definition of marketing for these to prosper. On the other hand, the terminology used for marketing a service differs. It is a bit intricate as it requires an addition of 3 more Ps other than ones discussed.

A marketing service involves people as one of its crucial factors. These people, referred to as customers, are given utmost importance as the ones given the service. Next to this category is the process of providing the service. The third is the physical evidence no one is taunted to purchase without. Physical evidence is a testimonial or a case study disclosing how other people, or customers, benefitted from the product as service. This is something abstract until it is distributed and employed, or processed, by the customer, or people.

The internet has its own set of 4Ps. Personalization is an important part of marketing online because it allows customers to create their own products. Participation in the activities of a particular website attracts customers. Predictive modeling refers to the mathematical formula for sales models that only a few, or the authorized persons, know about. And lastly, peer-to-peer a relatively new term and synonymous to word of mouth is an important and crucial aspect in the definition of marketing. Social networking and bookmarking are two groups of websites this aspect is applicable.