Month: December 2018

Top 10 Article Submission Sites For Marketing Ebooks

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If you are marketing ebooks with articles, you will need to review the article directories you will use for your submissions. Generally you will use the Google pagerank of a site and its alexa ratings to decide if a site is a top site or not. Google pagerank is the value Google assigns to sites to determine their relevance to searches performed on Google. Alexa ratings are based on the number of Alexa toolbar users who visited a specific site; it does not measure total internet traffic, but can give you an idea of the traffic on a site. The lower an Alexa rating is, the more popular that site is, to Alexa toolbar users.

Based on these, the top 10 article directories submission sites you may want or need for marketing your ebooks are

1. Ezinearticles.com
2. Buzzle.com
3. Goarticles.com
4. ArticleDashboard.com
5. IdeaMarketers.com
6. SooperArticles.com
7. Amazines.com
8. ArticleCity.com
9. ArticleRich.com
10. iSnare.com

Bear in mind that this will likely change over time though, if more or less Alexa toolbar users visit each site or Google changes the pagerank of any one of the sites. There are lots of sites on the internet that provide for free, a listing of article directories with their Google pagerank and Alexa ratings on a weekly or monthly basis or so, you may want to use them to keep track of these information.

In addition to the Google pagerank of a site and its alexa ratings, for effective article marketing you will also need to figure out the specific targets each article directory focuses on. And will also have to find out, if the specific categories that are related to your niche are available on each directory. You may preview the top articles in your categories across several article sites to have an idea of popular article topics, you may create for your promotions too. You may also want to know the rules governing each article directory to know how to write for them.

You may submit your articles to the top 5-10 article directories first and then get a list of the next top 30 or more directories to submit to, too. You may get this list for free on the internet also. The more top article directories you submit to, the better your results are likely to be. Your ebook marketing efforts will greatly pay off, if you use article submission software with the promotion of your ebooks. With ebooks, just like any other product you will sell online, you may need to promote with lots of articles consistently for some time to get some good results, trying to do this manually may not be ideal. Article submission software will not only help you to get your articles to more sites quickly, it will also free you up for other tasks in your online business.

Marketing ebooks through articles can be effective if you create the right content, choose the best article directories for your promotions, automate your submissions and consistently track your article marketing results to know where to optimize next.

Microblogging Marketing, The New Chinese Internet Marketing Strategy

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The same with other countries people in the world, Chinese people like to join social networking to communicate each other more and more. By the end of April, 2011, the registered users of Sina microblogging has exceeded 140 million. So you definitely will not neglect the function of microblogging in Chinese internet marketing strategy.

Undoubtedly, microblogging is changing the traditional way of information transferring. Now in China, Sino microblogging has become the first major platform for interactive, personalized, and sharing information.

As a new marketing method, microblogging marketing is much different from traditional marketing and advertising. The professional internet marketing company will pay more attention to communicating with internet users and dig the real value of products. The experts will create brand marketing value, and implementing customers initiative. They will study the behavior and interests of customers. Based on this, they make social networking marketing strategy solution to increase brands value. By persisting and progressive communication, help brand set up long term and stable relationship with customers, so as to realize the value of the depth level of communication.

Of course, an experts and professional company is needed for your microblogging strategy in China market. First step, you have to localize your products or services contents into Chinese language. The experts will study your contents carefully and create unique Chinese-language strategy tailored to your target customers. Second step, the experts will follow your new contents add and changes, whenever your blog contents, products listing or anything else changed, the change will be translated into Chinese in time and to be available by Chinese visitors. The third, expanding number of your target visitors and potential customers. The professional company will interact with those people who are interested in your products and services. Some of them will become your followers and you will have thousands or even more microblog users following your account. And the contents of your Chinese blog will be forwarded by the followers rapidly.

The last and most important point is that you can get the most directly and useful information from visitors and customers. To be foreign supplier, maybe you are not so confident of your service and products in China market. Through the message and comments left on the blog by online visitors, the professional China SEM service company will let you know the customers feedback quickly. You can adjust and improve your products and services according to Chinese habits and interests, thus your services and products will be more competitive and influential in China market.

What is your next step to expanding your business in China? The powerful influence and outstanding results will be surely expected through microblogging marketing .

Types Of Marketing Channels And Their Importance

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Sales channel management and even channel partner management – these terms are continually being thrown around presently. This post describes these aspects with the in-depth review of business distribution and moreover the fundamentals of channels.

What is a Channel?

To realize a channel it’s good to 1st understand the idea of company distribution. Product distribution (business distribution) is an important element of product marketing, along with other essential elements just like prices, item design and moreover promotion.

If any product is for consumption or even use by a consumer, everybody involved in the product development and moreover advertising ought to take help of distribution channels. Logistics & Supply chain management is difficult without syndication of the products – whether it is from one business to another, from factory to supplier, supplier to retailer and moreover at some point retailer to consumer.

All of these intermediaries goes down the product till it actually gets to the end-user. This method of syndication is well-known as a channel or distribution chain. The needs and moreover needs of these channels are an crucial consideration for any business. Alternative channels are also available like supplier, advertisement, dealer or direct distribution.

Forms of Marketing Channels

3 main sorts of marketing channels exist: Intensive distribution, Selective distribution and moreover Exclusive distribution. Rigorous distribution is when the resellers stock the given product with comfort products – all manufacturer leaders in consumer goods do this. Selective distribution is a much more standard pattern, in which selected resellers stock the product yet they can at the same time keep competitor products in their outlet. Exclusive distribution is when only authorized dealers are authorized to sell a given merchandise. After a enterprise selects the channel type they can proceed with making further strategies. With best suited monitoring and control over channels, Sales channel management and moreover channel partner management, all these channels may be used in the best possible way to get more sales profits and so better results overall.

Sales Channel Management

Sales channel management may substantial have an effect on your organization as it is very important to sales and marketing. Channel management is the procedure where by any business creates formalized selling and also servicing plans for customers within a particular channel. An successful channel management program have to include certain objectives, well characterized policies, product details and moreover sales & marketing programs which match the channels needs. It is advisable to express a channel management strategy for each part. This would assure brand consistency and moreover long term achievements.

Channel Partner Management

It is very important for fantastic sales organizations to have a successful sales process plus partner strategy. Channel partner management can help with your sales organization in many different ways to get quick outcomes, win business and furthermore provide visibility as well as advancement. Channel partner management elevates the effectiveness of your channel relationships and even heightens commitment from companions. It at the same time assists to recognize your organization from your competitors. Through Channel partner management it is easy to achieve long term goals and so cut down overall cost of sales. Additionally you can get a maximized return on your investment and moreover develop partner loyalty.

Tips For Door Hanger Marketing In The Digital Age

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Almost thirty years ago, when the first personal computers were being sold, the experts said that PCs would eliminate the need for paper and printed materials. In fact, PCs created the need for more paper. Now they are saying in this new digital age that for sure you can eliminate paper and print.

It may be true in some instances, but nothing is more intrusive than print marketing. Direct mail and door hangers put your companys material 100% of the time in the hands of prospective customers. There are no spam filter/blockers and email delivery problems in the mailbox or on the doorstep. And BAM your prospect has your door hanger and with it your message DIRECTLY in their hands.

Door Hangers Offer Better Targeting

You can target service areas and maximize income by eliminating drive time. For industries like HVAC, pest control, landscaping and lawn care, alarm and home security and other similar type industries door hangers offer a way maximize income.

The Five-By-Five Door Hanger Marketing Strategy

The five-by-five door hanger marketing strategy consists of marketing in the area or neighborhood your company is currently working in. When your service personnel have finished working in a neighborhood, they take 15 minutes and distribute door hangers to five homes on either side of house they just serviced. This allows you build service areas and saturate customer visits in a particular area. Your service people are not making money when they are driving to a customers house, so by having multiple customers in neighborhood they can service more customers in one day.

How to Incentivize the Distbutrition of Your Door Hangers

One of the complaints I hear from business owners is that they cannot get service employees to go out and hang door hangers. The way to get employees to distribute door hangers is to give them an incentive to do so. For example, design the door hangers so that there is a space in which the employee can write their name. When a prospect calls in from the door hanger the employee passed out, give them a cash rewardlets say $10and if the customer buys, give the employee $50 cash. Of course you would have to adjust the reward based on your industry, but this is a very effective way to get your door hangers distributed. At every staff meeting be sure to praise and reward employees for passing out the door hangers. This will get everyones attention and put the proper emphasis on the importance of distributing door hangers to help promote and grow the business.

A Note on Design of Your Door Hangers

You have as much time as you do with a direct mail postcard as you do with a door hanger to get the attention of the prospect. They prospect needs to be able to look at your door hanger and see instantly what is in it for him. A strong headline with a compelling special and a buy now offer is vital.

Also, be sure to include a QR code on your door hanger. QR codes allow you take advantage of smart phone shoppers and direct them to a landing page on your website. Another way to combine digital and print marketing on door hangers is to lead customers to your social media pages with QR codes. Give prospects an incentive to like or follow you on Facebook and Twitter.

Vital Information on Cost of Door Hangers

Never has it been more affordable to print full color door hangers than in the digital age. With full color, digital printing you can create and print door hangers in quantities as low as a couple hundred to thousands. The most common sizes of door hangers are the standard 3.5 x 8.5 or the jumbo 4 x 11. Keeping with these two sizes you can save money on your printing and promotional costs.

Ways The Internet Has Changed Marketing Forever

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The marketing landscape has shifted radically since the arrival of the internet and at amazing pace. After all, just ten years ago people would have asked what’s Google?

Here are seven crucial ways that the internet has changed marketing forever:

1) Cost

There was a time when even the most basic marketing campaigns cost money – and lots of it. Direct mail, for example, meant paying to have materials written, designed, proofed and printed – then delivered to thousands of addresses.

It was expensive, with a relatively poor return on investment. Now, at the touch of a button, you can send an email to everyone on your mailing list for free. And, it’s measurable…which brings us onto the second point:

2) Measurability

With extra pressure to justify media spend, marketing departments need ways to track defined metrics.

Through analytics programmes and other software you can measure your traffic, conversions and ROI and make immediate strategic decisions about your website. It’s not that traditional marketing can’t be measured, it’s just that you have so many more options and metrics to control and analyse online.

3) Reach

The internet isn’t bound by geography. A small business in Devon could easily market to customers in San Diego. While businesses can still use the internet to target local traffic, marketers can now cast their nets into areas and demographics that they wouldn’t have dreamed of a decade ago.

Plus, people can engage with a company any time they like. It can be midday or midnight a website should always be accessible, unlike high street shops constrained by their opening times.

4) Search and keywords

Search is one of the most powerful forms of online marketing. Getting high rankings in the search engines for terms relevant to your business can have a huge effect on sales. The beauty of search engine optimisation is that it helps you discover what your customers want through keyword research and helps you deliver the appropriate results.

Analysing keywords is also free market research. By mapping what users enter into search engines you’re getting a window into your customers’ minds. Instead of paying for focus groups and surveys, or relying on sheer guesswork, you can find out what they want and give it to them.

5) Direction

With most traditional marketing the message is brought to the consumer – sometimes known as push marketing. Online, things are much more complex. Users decide what they want to reach via search engines. They block ads and shy away from hype. Internet marketing is more about engagement or pull marketing. This is why the following is so important…

6) Content

Content reigns supreme on the web. You could look at Google as the ultimate content provider and Google’s ability to deliver relevant content enables it to generate billions in online advertising.

Consumers now use the internet to research, find entertainment, share opinions, read, watch videos, socialise and educate themselves. Customers demand information. An abundance of info can be skimmed, but a lack of information cannot be remedied.

Be useful, meaningful, genuine and open and you’ll avoid getting lumped in with the avalanche of spam and pointless content. You can use SEO and PPC (Pay Per Click) campaigns to help ensure that you deliver relevant content that users love.

7) Interaction

When marketers throw around the words social and web 2.0 they aren’t just using buzzwords (well, maybe just a little.)

The internet is build on interactivity whether that be through social networking sites or simply clicking on a hyperlink. Internet users now demand the ability to connect with each other online through blogs, comments, personal profiles, reviews, favourite lists anything that allows individual expression.

The significance of this for the canny marketer is that you can’t push products on people online. Customers are now encouraged to engage with a company and its brand, offering feedback, connecting with like-minded people and even joining social networks. Ultimately, your customers are your best marketers online, and treating them well can be extremely productive.