Month: May 2018

Wave Of Complaints Cause Captain Chris To Review Marketing Plan

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Sometimes even when you try to do something nice, you get burned. That is what happened to Close Combat Training owner Captain Chris recently when he came under fire for a nutritional supplement marketing strategy. What many have deemed the close combat scam was nothing more than a promotion that caused some confusion.

The marketing promotion offered new customers a free month of nutritional supplements when they ordered the self defense DVD series. Through emails and notifications on the website, customers were alerted that if they did not wish to receive future supplements, they would have to cancel with the company. However, some customers did not see these warnings and were up in arms when they were billed for the supplements down the road. This has caused Captain Chris to scrap the strategy.

In a press release, Chris Pizzo acknowledged the accusations and decided on a way to fix them.

“We would rather no longer offer the free trial than have unhappy customers who then choose to miss out on being able to protect their families through our training. The customer’s life and family is more important to us than that,” explains Chris Pizzo.

Now that the promotion has been curtailed, Pizzo can return the more important task of training every day citizens in hand to hand combat. This is of course not with the intention of creating some sort of fighting league, but instead to give every day, normal citizens the skills needed in order to protect themselves in the case of a violent confrontation.

Captain Chris is certainly no rookie when it comes to self defense. When he and his wife were brutally attacked in 1997, Pizzo decided to dedicate his life and career to finding out the best possible strategies for self defense. He travelled the world studying different styles of martial arts until he found one that fit. Although he says that every type of self defense strategy has its merits, they also each have their downfalls. However close combat training has proved to be the absolute best strategy for everyday people.

What makes this particular self defense strategy unique is that it can be learned and utilized by anyone, regardless of size or experience level. It will give anyone an extreme advantage over any violent adversary and will certainly shock them if they ever try to attack you.

It is all about making the right first move. And through the DVD training, you will learn how to quickly evaluate the situation and be able to decide what that first move should be. As the training doesnt only involve physical methods because Pizzo will also teach you how to remain calm, cool and collected in a violent situation. This alone will give you an enormous advantage over your opponent who will be fuelled by adrenalin and rage.

So now that the close combat scam is behind him, Chris hopes to be able to bring his message of the importance of self defense training to a whole new level.

Job Analysis Marketing Manager

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What is marketing? According to the American Marketing Association, marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stake holders.

According to Kotler marketing management is an art and science of choosing target markets and getting, keeping and growing customers through creating delivering and communicating superior customer value.

The following is an analysis of the role, job, and contribution of a marketing manager:

A] Qualities required by a marketing manager
Good communication skills.
Strong determination to achieve goals.
Knowledge of self, he must know his capability before taking up such responsibility.
Maturity to handle situations, not just routine problems but also those affecting the organization internally but also fighting external sources mainly competition.
Knowledge of the product. He must know what he is selling.
Knowledge of firm. He must analyze the situation and position of the organization constantly.
Update technology.
Patience.
One of the most important traits required is creativity.

B] Roles and job of a marketing manager:

He acts a demand manager: as Kotler says he must be skilled in stimulating demand for a companys product. This requires him to not only create a demand for new products but also stimulate demand for existing products.
Brand awareness is also a very important task for a manager. He must make create stable marketing so as to bring awareness amongst customers in a target market.
Another important task for a marketing manager acting as a demand manager is to help shift demand from negative demand to full demand.
Chose the right market segmentation. Segmenting the market is one of the key reasons for the success of a product it lies in the hands of the marketing manager.
Idea generation. The real birth of a product takes place from idea generation.
Idea recognition. These ideas can spring up from customers, clients or employees and it is the responsibility of the marketing manager to identify such potential product.
Building stronger brands.
Customer relationship management.
Maintain quality of the product.
Price fixation.
Adopting the right marketing plan.
Adopting marketing information systems so as to assess the managers information needs.
Achieving organizational objectives.
Market research operations: this can be done through data collection, data analysis, interviews. And a final judgment based on such reports.
Fixing remuneration.
Overcome tactfully the effects of competition.
Maintain stable relationship with creditors ands well as other firms.
Maintain corporate trustworthiness.
Choosing the right channel for distribution.
Analysis of the degree of competition.
Social benefits.
He also has the responsibility towards his customers. As the definition states he has to help more customers to enjoy more of these products and services.
Using modern technology such as data warehousing, data bases and data mining.
The key source to his success is definitely customer satisfaction.

Difficulties:
Dynamic environment.
Satisfying customers is the trickiest and most difficult part for marketing manager.
Market research.
Variations in economic position.

We can say that the basic job description doesnt relate every time to the actual job. In fact the employee should be adaptable to the environment and maybe work on tasks which were is not in the same order everywhere.