Month: May 2018

Economic Benefits Of Print Marketing

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Have you ever questioned the benefits of marketing to businesses and to you personally? Marketing bridges the gap between you and the maker or seller of an item. In doing so, it helps make products more useful because you are able to purchase them when you need them. Marketing makes buying easier for consumers. It also helps to create new and improved products as well as lower the prices.

The functions of marketing add value to the product. This means that marketing makes the product or service being offered more useful. The added value in economic term is called utility.

There are five economic utilities involved with all products form, place, time, possession, and information. Of the five, the utility of form is the only one that is not directly related to marketing. The remaining four are marketing utilities.

Form Utility. It involves changing of raw materials or putting parts together to make them more useful. In other words, it deals with making, or producing things.

Let us look at a tree to determine its utility. In its original state, a tree has value as an object of beauty. It also prevents soil erosion and produces oxygen for us to breathe. When the tree is cut down to use in making other products, however, its usefulness increases. Lumber from the tree might be used to make pencils, paper, furniture, and buildings. The raw material (wood) becomes a part of finished items that have more value to us than the raw material itself.

The same would be true if a manufacturer were assembling parts into a product. For example, the parts of a chair (the wood frame, the fabric used for the upholstery, the glue and nails used to hold the parts together, the reclining mechanism), they are relatively useless by themselves. Putting them together adds form utility.

Place Utility. It involves having a product where customers can buy it. Businesses often study consumer shopping habits through their newsletter printing that include a survey column to determine where would be the most convenient location for consumers to shop. Some businesses decide on a direct approach by selling their products through catalogs, posters and newsletters. Others decide to rely on retailers for help in selling their products.

Time Utility. It is having a product available at a certain time of the year or a convenient time of the day. Marketers increase the value of their products by having them available when consumers want them. In order to achieve that goal, marketers must plan their operations well in advance.

Take for example, toy manufacturers who introduce their new products to retailers through cheap newsletters or full color newsletters at a toy fair in New York. That is when retailers decide which products they will sell during the holiday season some nine months later.

Retailers also offer convenient shopping hours to accommodate their customers. Mall stores open 10 a.m. to 9 p.m. while some convenience stores are open 24 hours a day.

Possession Utility. How do you come into possession of the items you want? Unless they are given to you as a gift, you generally buy them for a given price. That exchange of a product for some monetary value is what we call possession utility.

Retailers may accept alternatives to cash like personal checks or credit cards, in exchange for their merchandise. They may even offer installment or lay-away plans. Every one of these options adds value to the product being purchased. In fact, without these options, some customers would not be able to buy the items they want.

Information Utility. It involves communication with the consumer. Salespeople provide information to customers by explaining the features and benefits of the products. Packaging and labeling provide information to customers about qualities and uses of a product.

Try to study these economic benefits of marketing to be successful in your business field.

Effective Marketing Techniques To Create Brand Awareness

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In todays competitive world, organizations are using innovate and new ideas to stay a step ahead of their competitors. Brand identity, is the way to go ahead, and which helps the organization to establish itself strongly in the market. A brand helps to attract the potential target audience in large numbers. For instance, people all over the world prefer to purchase branded shoes such as Reebok or Nike over other shoes, since they are of high quality and also big brands. Hence, they do not mind paying a higher price for it. However, in order to create a brand, there are many factors which organizations have to carefully analyze and execute in the appropriate direction to gain maximum benefits. The entire process of creating awareness for a particular brand is also commonly referred to as the marketing technique.

Advertising products of various organizations has increased over the years. Advertisements are a great way of creating brand awareness for the potential target audience. While making a quality advertisement, unique ideas and thoughts help to make a particular advertisement popular among the general public. A good and innovate tag line completes the advertising and successfully achieves in creating a brand image and making the public aware of their particular product or service which they offer to their customers.

Logo Merchandise is also popular among the various organizations, as the logos of the respective brands are embedded on the promotional products to gain a higher visibility, which indirectly benefits the respective organization to create awareness about its particular brand.

Promotional products or promo items is one of the most popular techniques and methods to create awareness about a respective brand. Promotional products such as t-shirts, mugs, watches, calendars are distributed free of cost to the potential target audience in order to make them aware of the particular brand. These products are distributed by organizing fun and entertaining games and competitions at shopping malls and other public places, where there is a higher possibility to obtain the respective target audience. These products are distributed as a reward to the participants for participating in the competitions. Organizations have come up with many new and innovative techniques to keep their participants engrossed and entertained through these fun games and competitions.

Apart from these marketing gifts, organizations also take initiatives to provide help and support towards the society. For this purpose they set up public gardens and plant trees which make their organization noticed by the public as an organization which takes measures to fulfill its social responsibility towards the environment and the people living in the society.

Hence, all these techniques, innovative methods and products are used and distributed with great precision so that it gives out the desired results for the branded product, service or organization in the long run.

Ganoderma Organo Gold Coffee Network Marketing Survival Training Part Eight

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To explain how to the response to an objection from a prospect let us use an example. As an example the objection of, I have to think it over, is used in most cases to say indirectly that the prospect does not have enough money to start and maintain a network marketing business. Somebody who has many objections is actually somebody who is very interested in the ganoderma organo gold coffee network marketing business. New distributors need to know that they must incorporate as many objections and their respective factual answers into their presentations. You also need to teach your new distributor during the Survival Training session that the essence of the network marketing business is based on three things. Study, Do and Teach. These three things need to be performed at the same time simultaneously.

So as a sponsor you meet your first prospect, say Joe. You give Joe a pre approach package that you use as part of your duplicatable system. Joe goes home and studies and absorbs the contents of the pre approach package about the ganoderma organo gold coffee network marketing business. You then sign Joe up into your business. You then start teaching Joe by getting Joe to your Getting Started training within 48 hours of you signing him up. You then help Joe circulate the same pre approach packages to his list of prospects. He gets appointments with some of those prospects of his. You help him with the first few presentations that he has his prospects come to. At the end of week two, after you have signed Joe up, Joe has now also sponsored and signed up his people into his business, which is another line in your network.

Now Joe has scheduled a Getting Started training for his new distributors that he has just signed up. What Joe is doing at that stage, just like you have done with Joe to get him to that stage, is that you and Joe are now both teaching. This is what you need to know if you are brand new or you have just signed up as a distributor in the ganoderma organo gold coffee network marketing business. You think that you have to study the business for two years. Then after you have studied the business for two years you will then do the business for two years. Then you will teach the business after that. No. Wrong. You Study Do Teach the network marketing business all at the same time. So what do you study do and teach. You study do and teach Self Development and all the Organo Gold products and business building techniques.

Please add me as one of your skype contacts, my skype id is clydethorburn , or contact me here at Ganoderma Organo Gold Coffee so that I can answer any questions you have and to also help you join Organo Gold if you choose to do so.

Visit Ganoderma Organo Gold Coffee to understand what the Organo Gold Company offers all distributors.

The Pros And Cons Of Developing Residual Income From Multi-level Marketing

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Multi-level marketing (MLM), (also called network marketing or pyramid selling) is a company that rewards the marketing force not only for sales they personally generate, but also for the sales of other people they convince to join the company. This creates multiple levels of compensation in the form of a pyramid, hence the terms multi-level marketing and pyramid selling.

Multi-level marketing (MLM), (also called network marketing or pyramid selling) is a company that rewards the marketing force not only for sales they personally generate, but also for the sales of other people they convince to join the company. This creates multiple levels of compensation in the form of a pyramid, hence the terms ‘multi-level marketing’ and ‘pyramid selling’.

Multi-level marketing can be used to create a residual income stream because you can sell a product or products and train others to do the same. Then if you stop selling the product, the folks that you trained can continue on which means you are still receiving income even though you are no longer doing any work.

The way to build residual income using multilevel marketing is to recruit people to fill in your group below you. Once you get people to sign up and buy into your organization, you will need to train them and motivate them to build their groups and sell the products or services you are selling. While you are trying to build your group, you will still need to be selling the products or services to have income now as well as building your group to make the money from the residual income stream from your multilevel marketing organization.

One of the best things about a multilevel marketing organization is they have excellent sales training. This helps with your confidence in going through the sales process with potential clients and recruits. As you have been trained, you need to meet people and tell everyone what you sell and how you can help them sell also. When you have a few people who are ready to sign up and be your underlings, they will need to be trained and motivated.

If you want to develop your residual income stream from a multilevel marketing organization, you will need to learn to be a great motivator. Motivating people is almost like an art form for many people. You need to find out what certain people’s desires and needs are and play to them. In order to find the hot button for your recruit, you need to treat them as a sales conquest and ask them questions about what they want, what they like, etc. When you sell something to someone, you find what makes it important to them; motivating is basically the same thing.

Your downstream levels are starting to fill in and you are seeing them sell some products or services as well as signing people up to be under them in their downstream, which is also your downstream. As they make sales or recruits, you get a little commission without doing the actual sales yourself. This is what residual income is all about. The larger and more productive your downstream is, the more residual income you receive.

So it’s easy to see that the residual income opportunities are a huge plus for multilevel marketing programs. Some of the negatives are that sales aren’t for everyone and if you aren’t careful with your approach, it’s possible to alienate friends and family when telling them about what you are selling or the program.

Even if you aren’t interested in a career in sales, you can learn a lot from marketing training. Every job requires that you persuade someone to take action and that is the basic skill of marketing. I’ve heard one person say that anyone can increase their success in any career by having spent a year in a multilevel marketing program.

If you are undecided about multilevel marketing, you can go to YouTube and search on videos about multilevel marketing training. It’s a good way to explore this residual income opportunity before deciding whether to dive in.

The 10 Key Fundamental Marketing Mindsets Of Billion Dollar Companies

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John Di Lemme

Mindset #1 – Crazy – You gotta get crazy and do something abnormal (above normal) in your business. Crazy means intensely enthusiastic. Are you intensely enthusiastic about taking your business to the next level? You can’t do that if you stay stuck in ordinary and keep doing the same old thing. Jump out of that box that’s held you captive for so many years and start taking full control of your life and business. Do what YOU want to do! Not what society and others tells you that you can do. Get crazy about your results in life!

Mindset #2 – Building – I often hear people say, “I work really hard. All I do is work.” The word “work” has a negative connotation, and no one likes it. Plus when you say it, you automatically feel that work is something that you have to do instead of something that you love to do. Instead of referring to your business as work, change it to building. Building is defined as increasing and strengthening. Say this out loud, “I am BUILDING my Billion Dollar Business!” See how much better that sounds. Drop the mindset of working really hard and gain the mindset of building your business to explode your results and live the life that you deserve to live!

Mindset #3 – On Time – Being on time in your business is not optional. You must be on time to serve your customers. When you are late, you instantly convey that you do not value your business or your customers’ time. It’s not enough just to be on time especially if you are running in at the last minute completely frazzled. You should be at least 15 minutes early so that you are fully prepared to share your products and services. That extra time gives you the ability to be laser-focused on your customers’ needs and create an experience that your customers will never forget.

Mindset #4 – Straight Talk – Your customers don’t want to hear any fluff. They want straight talk about what your products and services can do for them. We live in a microwave society in which instant gratification is expected. People won’t invest time listening to you beat around the bush about your business. Get to the point! What problem does your product or service solve for your customers? This is easy to do if you run an ethical business with rock-solid products and services. You have nothing to hide and everything to gain when you share straight talk with your customers.

Mindset #5 – Relentless – You must be absolutely relentless about building your business. You refuse to give up no matter what the naysayers tell you or what label society has tried to slap on you. Being relentless means that you refuse to quit, and it’s not even an option for you. It also means that you will not let anyone or anything stand in the way of you building a huge business and achieving your goals and dreams. Commit to be relentless and stomp out the fear that has tried to stop you from achieving your goals and dreams!

Mindset #6 – Associations – Who are you around? Take a good look at the last five people in your cell phone and understand that’s your future. If you don’t like what you see, then use the most important function in your phone…DELETE! Get rid of the people in your life that are stopping you from achieving your goals and dreams. If you don’t, you will end up living with the regret of what you could have done with your life. Fill your life with positive, like-minded Champions that support you, believe in you, and aren’t afraid to give you some tough love when you get distracted.

Mindset #7 – Be Decisive – Champions make decisions, and decisions make champions! Too many business owners refuse to take a step of faith and make decisions that could radically change their lives. They settle for running a mediocre business with mediocre results, because fear has them held captive. Not only are they not living up to their potential, but they are also selfish. Why? Because not making decisions is stopping them from building a huge business that could change lives worldwide. Take a step of faith and make an uncomfortable decision that will create radical results in your business.

Mindset #8 – Experience – What type of experience do you create for your customers? Your customers should be excited to enter the atmosphere of your business. They should look forward to seeing you and receiving awesome bonuses for simply being your customer. Your customers should also grow to expect that you will provide no less than a standard of excellence in every area of your business. Test your experience and walk in your customer’s shoes. Settle for nothing less than a *5* star experience in your business!

Mindset #9 – Trust – Your customers must trust you. If they don’t, then it will be impossible to develop long-term relationships with them. How do you earn your customers’ trust? Do what you say that you are going to do. Yes, it’s that easy. If you tell your customers you are going to do something, then do it. Plus commit to over-deliver for your customers. Go over and beyond their expectations. Absolutely blow their minds with extreme customer service not just once but every single time you interact with them. You will inevitably earn their trust and build rock-solid relationships with them.

Mindset #10 – Real People with Real Results – Your customers love testimonials! They want to know that other people have had positive results with your products and services. REAL people with REAL results not made up testimonials or paid testimonials! When you build long-term, trusting relationships with your customers, they will be more than happy to give you testimonials. Sharing these testimonials with your other customers will instantly give them confidence in your products and services.

Grab a hold of tonight’s entire audio teaching
The *10* Key Fundamental Marketing Mindsets of Billion Dollar Companies
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