Month: March 2018

The Advantage And Disadvantages Of Brochures In Marketing

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Marketing is a way of delivering information and encouraging consumers to try your product. The most popular ways of marketing is through the television, radio, internet and print ads. One form of print ad marketing is through brochures. Brochure marketing is a popular choice among small and medium scaled businesses because they relatively cost lesser than the other options except internet marketing.

There are several advantages and disadvantages of brochure marketing. It is important that you have an idea about what they are to help you discern whether it will work for you or not. Advantages are:

Having a brochure for your business or your institution proves your credibility. If you have the budget to pay for your letterheads and your business cards, a brochure can do you more. Aside from using it to feature your products and services to attract potential customers and investors, you can also use it to show your achievements throughout the years or your objectives in achieving your goals if you are just starting.

It makes your clients realize that you are serious and you mean business. With the growing competition in the business world today, only a few realize the benefit of having a brochure. Doing so will show that you give importance to all your clients because not all of them have the time to watch TV, listen to the radio or surf the internet. Therefore, giving them a brochure allows you to give them the chance to read what you have to share in their most convenient time.

Giving away brochures saves your time from typing separate letters that you need to give away to your clients. By having them printed at the same time, you do not have to go through the hassle of encoding and printing one letter at a time just to give to those who show interest in your products.

They come in handy. If you want to tell your clients more about your business, all you have to do is to give them a brochure that they can read for a better and clearer understanding of your products and services.
Disadvantages

Brochures do not necessarily mean a closed deal. If you are in a real estate business or if you are in car dealership, giving away brochures does not necessarily mean that you already have the deal. However, it is one way to encourage potential clients to read through it but other than that, nothing follows.

Brochures are expensive to make and change. If you do not know how to make your own brochures and if you do not have the right equipments, you will not be able to come up with the quality that you expect. Having them changed because of missed information and corrections is the same as having a new brochure printed.

Sometimes, if you are introducing a new product that are not of interest to your potential client, they simply ask you to just leave the brochure on the table. No matter how informative they are and how good your intentions are, they make the brochures a kind way of asking you to leave them behind.

Career In Fashion Marketing

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A career in fashion marketing is a highly challenging and fast-paced job that requires the professional to remain on the alert to the changes happening in the industry. There are many creative schools that cater to meeting the needs of the market by producing professionals in marketing through offering the disciples with excellent training in all the essential elements.

Most fashion schools keep a close vigil for natural creative instincts in the people before agreeing to undertake the training. The natural artistic inkling ensures better prospects to produce concrete results with a better understanding of the market demands and the latest trends. A designer must not only be an expert in fashion designing and marketing, but also has to be business savvy and understand customer psychology in successfully surmounting the challenges set by the career.

These fashion marketers are quite innovative. Basically, the profession is all about getting united with the different demands of the consumers. For instance, in the fashion industry, style, color, symmetry, usability, comfort, style, and material are some of the elements which the designers have to keep in mind while designing a line of clothing. The fashion marketers go one step ahead by deciding the finest methods to promote the features of the clothing to the consumers and to which set of consumer to promote it to. It is very important that the fashion marketers are aware of the latest fashion trends and they should know what style will suit a particular occasion, area, or age group.

Career in fashion designing is very bright and has a brilliant scope. All the famous fashion designers are earning huge remuneration and are recognized and appreciated widely for their work and designs. There are other fields in designing such as jewelry designing, interior designing, Garment and footwear designing. All these fields of designing are very popular among students due to good income and bright prospects.

The role of fashion marketers is very important in the fashion industry as they are the link between the common man and the designers. The success of line of clothing is not only dependent on its design. The reason is that marketing is just a tool through which the designer recognizes the public and the public recognizes the designer. Without this, it is impossible to build a consumer base which is needed to make the line of clothing a major success.

Easier way for upcoming fashion designers, the government as well as privately funded institutions have introduced comprehensive courses. In past five years India has seen lot of institutes popular and huge amount of students joined, course of fashion as a serious degree.

Network Marketing Organo Gold

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Organo Gold Network Marketing
Coffee is big business. Really big. There is around one hundred and fifty million Americans- roughly 50% of the population of the United States. – are coffee drinkers creating an eighteen billion dollar market.
Supplements of health are also a big and lucrative business, with sales of more than five billion dollars in 2009. So what happens if you have coffee and supplements and put them together? YOU GET ORGANO GOLD COFFEE. Organo Gold was found in 2008 by network marketing maestro Bernardo Chua. Chua already has built a 500,000-member direct sales empire in the Philippines when he turned to distributing healthy coffee as a outlet for his energies. Allthough Organo Gold isn’t releasing the figures on it’s distributors, it’s not difficult to come across Organo Gold distributors on the internet.

Something that prospective network marketers do love about Organo Gold is it is possible to buy products and join as a distributor only through Organo Gold distributors, which are called representatives. In this way, Organo Gold, unlike some marketing network companies that allow their customers to directly order products, is incredibly supportive of its distributors. It is also good to know that distributors will make a very good commission of fifty percent on sales of the product. This will give distributors a excellent choice if they would like to simply remain as a sales outlet or do the extra mile to do recruiting and mentoring a downline.

ANOTHER ORGANO GOLD ADVANTAGE
The company offers its representatives their own Organo Gold webpage which directly links to the main company website when it’s time to order. The company’s website policies are not easily obtainable online so it is not easy to keep a record of how much margin distributors are having in designing their own sites. A glance at a few representative’s sites reveals little personal branding and little customizing of the individual sites, but with such a small sample size, it would be a blunder to generalize about the whole company without more evidence.

WHAT DOES ORGANO GOLD SELL?
First the company sells a variety of coffees. But these aren’t your ordinary coffees – they are exceptional coffees that are a collective of ganoderma, which is known as the reishi mushroom. Ganoderma is known for many health benefits from lowering exhaustion to reducing inflammation. Bring together all of that with research that seems to point to that coffee has a wide variety of health benefits, and Chua seems to have come up with a possible gold mine. Organo Gold doesn’t stop at coffee, either. This company offers green tea and hot chocolate mixed with ganoderma, as well as ganoderma and other nutritive supplements. One Organo Gold representative’s website indicates a type of soap and a lip balm, but those products aren’t available for sale as (yet?) on the company’s main website. Another potential benefit of being involved in Organo Gold is that it’s only about 4 years old. Given the number of coffee drinkers and supplement enthusiasts in the Western world, it’s highly possible that the market hasn’t even got damp yet, let alone saturated.

HOW IS ORGANO SOLD?
In addition to online sales, the company says that you are able to turn any event into an Organo Gold event by serving the coffee and having it right there for sale. Just like any other network marketing companies, Organo Gold is positive that all anyone has to be interested in their products is just to taste it.
Of course, taste matters. This is the people’s daily coffee, hot chocolate, or tea that we are talking about. While some people may take any supplement no matter how nasty it may taste, the people at Organo Gold were wise to put together their product by joining it with the things that many people love.
If you are interested in a healthy morning drink or you’re thinking whether or not you could benefit from a network marketing opportunity, Organo Gold may well be what you are looking for. If you love your coffee, holistic health, and money, the fact is, Organo Gold could be the perfect network marketing for you!

ANB Promotions Ltd gets the prestigious Marketing Company of the Year award

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ANB Promotions Ltd makes news by bagging the prestigious Marketing Company of the Year award at the Appco Group Convention 2010. The Managing Director of the company Mark Cox picked up the award amidst thunderous applause. Mark waxes eloquent on having won the award- -I believe the award isn’t based on the last twelve months; the results we’ve achieved in the last year are a by product of the environment in the office: it’s been set up like a training school rather than just a sales office, with a sales-based trainer. I’m a believer in showing the FRs what is possible, not only over one, two, or three months, but consistently setting the pace to show them it’s possible to have fifty FRs in a Marketing Company and consistently do 200 sales a week.- ANB Promotions has been delivering great results with its campaigns, thanks to the earnest efforts of Mark Cox and the team. Mark says, -I demand high standards from myself. I am not afraid to demand the same from those around me. I teach my people early on how to have a first gen on their team. I have a full-time Recruitment Manager to ensure this happens. It’s important to have a consistent stream of new starters each week.- ANB Promotions, based in Birmingham, has a long way to go in direct marketing. Says Mark Cox, who is also the founder of the company, -My mission is to open offices across the globe creating incredible opportunities for the people working alongside us. I’m a great believer in people and hold the firm belief that individuals can achieve much more than they’d ever believed possible under the right guidance and training-. The company, launched in 1997 in Plymouth, goes ahead with the philosophy that everyone deserves the opportunity of a new beginning and the chance to succeed. ANB Promotions Ltd has been providing the best of face-to-face commercial service to many household names across a range of industries from hospitality and leisure to utilities and telecoms.

For further information visit ANB Promotions Ltd and also visit ANB Promotions Ltd on Twitter.

Tuscan Marketing The Success Story

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Tuscan Marketing

The story of The Tuscan Organisation began with the incorporation of the very first company, Tuscan Marketing Ltd, in May 1993, and since that time the organisation has experienced incredible growth. Today the organisation comprises of more than 70 marketing companies across the UK, Ireland, Continental Europe and Australasia representing some of the biggest brands in the world.

Year on year the list of clients that we are working with continues to grow at an impressive pace, allowing us to diversify into many new and exciting areas of the global market. Traditionally our focus has been on the telecommunication, financial service, utility, charity and insurance sectors but of course we are constantly researching new products and markets to continue our expansion.

Direct Marketing is now widely acknowledged as the most effective method of acquiring new customers and increasing brand awareness. This has forced many large companies to re-evaluate their traditional marketing strategies and outsource their direct marketing requirements to specialist companies, like Tuscan Marketing.

One of our key objectives has always been to deliver a high standard of customer service to the end consumer and an excellent cost effective marketing campaign for the client. In fact, last year alone we acquired almost 1,000,000 new customers for our clients worldwide. The financial value of these customers to our clients is staggering, adding hundreds of millions of pounds to their annual revenues.

Our long-term success is based upon providing the ambitious individuals in our organisation with opportunities to develop their skills, gain experience and ultimately progress to senior positions of responsibility. This can only be accomplished by continuing to deliver ongoing training and support for our people, which will allow them in turn to achieve their own successes and assist in our continuing expansion plans.