Month: February 2018

Why Using Umbrellas as a Marketing Tool Is a Good Idea

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Umbrellas are ubiquitous on rainy days. Instead of looking people in the eye, you look them in the umbrella. This is a great branding opportunity. People are walking around with all that open real estate for ads. What better way to strengthen your relationship with your customer base than helping them out on a rainy day?

If youve given out free items with your company logo on them, you will have increased good will for your enterprise and increased your companys public presence. Whenever people grab them, averting discomfort and a bad hair day, they will think of your company. Branded products that protect people from the rain are an especially good idea in rainy cities like Seattle and London.

Expressing Customer Appreciation with a Gift

Baseball teams know what a great idea that logo umbrellas are. This is why they give them away at the ballpark. They use the teams color schemes. This is a good strategy for your company to follow as well. If you have company colors, order your promotional items in those colors. The more integrated and seamless you can make the advertisement, the better.

It is through gestures like giving away useful products that companies can build the sort of loyalty associated with sports teams. Customers express their appreciation for your product by buying it. It is important that you express your appreciation for them as well. An ideal way to do this is through gestures like gifting them quality items. It is important, of course, that what you are giving away be of high quality. If it is not, then they will reflect poorly on your companymaking your services seem low quality as well.

Going for the Golf-Player Demographic

Golf players are a demographic that any business would be happy to have a good relationship with. It is no secret that the average golf player has a fair amount of disposable income. You can do this by giving away a promotional golf umbrella. These are normally larger than other ones (in order to keep the golf cart dry). Additionally, umbrellas that have a design that are more concerned with ergonomics (since a golfer with a sore hand is not a very good player) are de rigueur on the links. Golfers will be glad that you understand their particular needs, and they will provide you with a mobile advertisement in a coveted advertising market.

Giving away branded products is an excellent way to communicate that yours is a conscientious and committed company. It is a good way to communicate that your company is in it for the long haulthat you will spend a little money in order to build good relationships with your customers.

Advantages And Disadvantages Of Direct Marketing

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The term marketing implies the single goal of profit. It is categorized into two, direct marketing and indirect marketing and there is a significant line of difference between the two. Direct marketing is basically business from manufacturer to consumer without the involvement of middlemen, whoever it is. This is generally done by mailing the consumer or contacting him directly, so he can know about the products. The use of media advertisements is very limited and whatever little use is made includes only the demonstration of their products with call back numbers. Direct marketing is a boon and a bane, both in some respects:

Advantages:
– Direct marketing involves direct business. So it is cost beneficial for consumers, as there is no price hike due to wholesalers or retailers.
– Marketing executives can state certainly of the exact response to their products.
– The profit or loss can be more accurately judged.

Disadvantages:
– Sometimes, direct mailing offends the customers and many do not endorse it as they say it inhibits their private lives.

But most marketing managers are in support of this kind of business. The various forms in which direct business is made are:

– Direct mailing: Here, paper mails are sent to the selected groups of people, who likely to give positive response e.g. the paper mails of latest food processor is sent to all homes where house wives are resident so that immediate response is seen. Also CDs can be used as demonstrating media.

– Email Marketing: Here, emails are sent to all the selected customer categories with repeated intervals of time. But most of these are put into trash and spams. So the effectiveness of this form cannot be predicted.

– Telemarketing: In telemarketing, calls are made directly to the consumers and the concerned product is advertised. People sit at call centers to sell products on behalf of their clients. But this form of direct business is quite unpopular and most people oppose the uninvited calls. It was initially made illegal but later on new laws were re-enforced and calls are now made only to those who don’t mind them.

– Voicemail: Telemarketing created a lot of consumer opposition and consumers would abuse the ones advertising on the phones. In order to avoid this, voicemail marketing was introduced, wherein; the entire advertisement is digitally recorded and presented.

– Use of coupons: Coupons are attached to direct mails and sent to the consumers. These generally advertise and give cost benefit to the consumers. So they avail these coupons and respond fast.

– Television marketing: Advertisements are given on the television and demos are with toll-free call back numbers or certain websites for the consumer to get in touch with the manufacturers.

– Broadcast faxing: This is the least popular form of direct marketing. The ads are directly faxed to the consumers.

Direct marketing can thus become successful only if the entanglements with the consumer are good. It can be B2B or B2C. It measures exact consumer response.

Ganoderma Organo Gold Coffee Network Marketing What You Need To Know First Part Eight

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If you were my personal enrolee or distributor into the first line of my ganoderma organo gold coffee network marketing business and you approached me for advice and said that you wanted to take out ads or place classifieds or build by mail or hand out tapes to people, I would say no to all of these methods. If you wanted to pursue all those methods there are many educational mediums that will teach you those procedures and how to make them work for you. What you need to know, is to study what works and what duplicates. This is accomplished by working your warm market. You need to learn how to develop friendships and lifetime relationships. This is where your future lies. You can take an ad and sponsor many people. You can build by mail and sponsor a lot of people but when those people get another really good direct mail letter from someone else about the latest and greatest new deal that is paying a little more on the third or fourth level, they will all roll over and join that new deal.

When you sign up all those people who responded to the display ads in the newspaper because you have made your signup fee very cheap, what will you do in six months when the next great deal pops up and they have a free signup and all your people then roll over to sign on with that deal. Then you hear of the businesses that will build their network marketers downlines for them. You should not be interested in having these types of people in your ganoderma coffee network. You need to learn how to build lifetime relationships. You need to build the line once and then get paid from that line forever. This is achieved through solid relationships. So what you need to know first is how to build those relationships.

You will learn here how to mould a friendship into a directorship and a directorship into a distributorship and a distributorship into a directorship. The last aspect of ganoderma organo gold coffee network marketing business that you need to know first is ‘The System’. You need to have a complete duplicatable step by step system. This means that the basic presentation that you do at any destination is the same one that all your people in your network are conducting at any other destination. So your whole network wherever they are in your country or in the world are all following the same step by step presentation wherever they are delivering it. The same pre-approach packet is used. The first set of materials you give your prospect is the same on your first, second, third, tenth, fiftieth levels to however deep your network gets.

Please add me as one of your skype contacts, my skype id is clydethorburn , or contact me here at Ganoderma Organo Gold Coffee so that I can answer any questions you have and to also help you join Organo Gold if you choose to do so.

Visit Ganoderma Organo Gold Coffee to understand what the Organo Gold Company offers all distributors.

Life Insurance Marketing Plan – A Guide To Using New Media For Generating Massive Sales!

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Have you been racking your brain to come up with a life insurance marketing plan to take advantage of the internet? Would you like to know a surefire, proven plan to automatically produce qualified, exclusive, life insurance appointment requests?

First off, I want you to know that you are in the same boat as about 99% of all other people who sell life insurance! However, I don’t tell you that to scare you, but to illustrate that now is the prime opportunity to get yourself established online before your competitors beat you to it…

What I am about to share with you is the exact same plan that I use (and developed) to scalp high quality life insurance leads from all corners of the internet. Now I have to warn you that these tactics I’m about to share with you are advanced and may pose some problem with your compliance department.

It will be up to you to fill in any gaps of knowledge if these concepts are above your understanding as well as ensuring that you are not breaking any of your company’s compliance rules by implementing any of these strategies. Now that the disclaimers are out of the way…

Here’s my plan for generating life leads on the internet:

1) Build two websites – This isn’t a suggestion, and as a matter of fact, you will probably want to have more than two at some point.

Just like in any form of marketing, one medium cannot perform all functions. The vast majority of people I consult with want to have one huge website that sells every single product, lets people pay their bill, etc. etc.

You should NEVER be sending people that aren’t customers yet to a site that has customer service functions. You simply can’t segregate the messaging properly. You need to start with one customer service website and one marketing website. The marketing website should be used to sell only one product offering.

If your intention is to sell more than one product, you should have a marketing website for each of those.

2) Send traffic to your websites- Now that you have your website in place, you have to get targeted visitors to the website so that you can turn them into leads and then sales.

Here are the different types of traffic that you can choose from. It will be up to you to learn about each of these individually and determine what is best for you. I will help you by saying that you should have more than one traffic source to be successful.

– Pay Per Click (PPC) – Pay Per View (PPV) – Article Marketing – Video Marketing – Social Media – Social Bookmarking – Search Engine Optimization (SEO) – Media Buying

3) Follow up marketing – Your websites should be integrated with an email auto responder system that prospects can “opt in” to for some free content like a newsletter, report, or video that helps them.

4) Testing process – You will need to set up some way to track the visitors to your site(s), analyze the actions they take, and apply tweaks to optimize the conversions on your website.

Sounds like a lot of work, doesn’t it?

Visual Marketing Concepts And Visual Advertising Techniques

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When we talk about visual advertising then we are talking about a form of advertising focused on the visual perception: for advertising it’s meant every action directed to make something known and public, visual advertising is just a variant that focuses mostly on the appearance and how is perceived by the human eye and therefore the term visual comes to put in evidence this concept. What appears to the human eye is very important: let’s think for example to traffic signs and to the concepts they are able to convey and at their meanings written down, in the first case they are soon absorbed with no time spent in reading. Photos are understood also by analphabets while written things only by who is able to read. Let’s think, for example, to a magazine: where does our attention go ? On the images or on the text ? On the images is the right answer since an image is able to convey concepts and feelings in a blink of an eye. Visual advertising pays also attention to the colors that can be warm or cold and that play an important role in the image choosing process.

Images are one of the most important things on the internet that is the advertising channel of the third millenium, let’s think at when we see a website and at how our attention first focuses on the images, then on the title and last on the text: Google, in the section entitled “Webmasters/Site owners Help”, at the voice “webmaster guidelines” says “Make sure that your title elements and alt attributes are descriptive and accurate”. Really important is the ALT attribute, in which an alternative text can be specified and appears when someone moves the mouse over an image, since is put along with the title tag that is known for its primary importance: this shows how the text attached to images is important for ranking high in the SERPs. Then we want to pay attention to the images and their colors when we build our website but also out of it in external pages in which we can post images like the forums that allow to do this. Today a very used technique is article marketing that is about writing articles, including a link to our website for further informations, and sending them to the article directories that can be found by searching Google by article marketing.

PubblicitAdvertising is an article directory that allows to insert images along with descriptions, in this way more keywords will be specified making articles found by more queries. Really we can talk about Visual Article Marketing, article marketing enriched by a graphic appearance and therefore more attractive but also more powerful in conquering the top ten in the SERPs.