Month: December 2017

Celebrity Gossip A Marketing Tool

blogger /

Celebrity gossip is no more something that you keep folded in your bag to read when you are alone. Celeb gossip is slowly but steadily throwing off the grab of secrecy to emerge as a potent and important marketing tool. Celebrities are fast waking up to realize that entertainment news portals are popular and they can be used to marketing and promotion. Suddenly the dreaded paparazzi started receiving exact locations of the celebrities.

This ushered a new age in which celebrities used celebrity gossip sites to promote their movies, music albums and sometimes products which they are endorsing. When a movie is about to release, you find all these date alerts on celeb gossip sites about the lead pair of the movie dating in real life as well. This sparks off curiosity in the leading stars of the film. That definitely translates into sales for the movie. Entertainment sites are provided with other trivia related to the film. There are press junkets organized to showcase the film to the press.

Celebrity gossip magazines and portals are used to cook up controversy surrounding a movie as well. Before the release of a movie, celeb gossip columns go abuzz with reports about the intimate scenes that the movie contains. It could be between actors who dont see eye to eye. It could be between performers who are rumored to be dating, but theres no official word for it. Entertainment sites love it when an actor is romancing an ex onscreen. Its taken for granted that if a director is able to bring Brad Pitt and Jennifer Aniston for a movie together, the very casting will guarantee a huge opening for the movie. The publicists of the movie have to just feed the rumor mills with fodder once in a while!

Celebrity gossip magazines work great for other promotion and advertising purposes as well. An example here would be the Carl Jr. burger ad that had Kim Kardashian. The celeb gossip industry went dizzy writing about the ad and how Kim was projecting the act of eating a burger look like making love! Thanks to the enthusiasm of the entertainment news portals, the ad got more visibility than it could have got without it. It became a regular feature on You Tube. The star-struck viewers didnt care about the fact that if Kim was actually having those burgers, she could never maintain the body that they are dying for!

Celebrity gossip portals receive updates from the stars about their upcoming activities through Twitter, Facebook or MySpace. They have their profile pages on these social networking sites, more to connect with celeb gossip sites than their fans. They post pictures of their recent dates, sometimes even anonymously or with the help of fake profiles, making them come off as leaked snaps. Entertainment news sections have proved their importance by demanding this importance from the celebrities by the strength of their popularity. It does make a difference to the celebrities when they are talked and written about and that is exactly what they want!

The Marketing Mind The 3 Phases Of Decision Making While You Are Marketing

blogger /

Marketing in business environments employs consumer psychology in order to assist the consumer to identify product and services with fulfillment of individual wants and needs. This is done by recognizing that there are 3 unique phases that are present in every decision made regardless of how trivial. If these phases are handled out of order, or with incorrect emphasis, the marketing results will be reflected in the acceptance of any presentations made.

The 3 phases of decision making are as follows:

1.Cognition

Cognition, in respect to the marketing message, involves the consumer becoming aware of, or actively considering, particular wants and needs due to the stimulus of the message. Usually the marketing message will provoke a particular discomfort in the current situation, or accentuate a realistic opportunity for improvement or growth. The initial marketing process will highlight a need for change.

2. Divergence

Divergence, in respect to the marketing message, involves the consumer considering numerous reasonable alternatives that will potentially address the identified, or accentuated, wants and needs. The divergence phase is a phase of inclusion. Efforts should not be made to exclude any reasonable option at this point. The idea is to take a sincere look at viable options, regardless of preference at this moment. A common mistake is made when a marketer attempts to skip, or minimize, this phase and proceed directly to biased product recommendations.

3. Convergence

And finally convergence, in respect to the marketing message, involves the consumer weighing th pros and cons of each alternative, identified in the divergence phase, in order to logically converge upon a best solution (best versus and ideal). The convergence phase is a phase of exclusion. Efforts should be made, by a professional marketer, to facilitate the convergence upon a best fit solution that makes sense to the consumer. It will only make true sense to the consumer if they work through these 3 phases of the decision process personally and make the ultimate decision on their own with only guidance.

Conclusion:

Any marketing efforts that attempt to circumvent the normal 3 phase decision making process will be interpreted as suspect as it involves manipulation and coercion. Successful marketing results will not be consistent and predictable. This is because the true value of a particular product or service is a matter of perspective. And in the end, the only perspective that really matters belongs to the consumer.

Even if a decision is coerced, or achieved through manipulation, the long term benefits will seldom result in consumer satisfaction, repeat business, long-term relationships, or strong referrals.

Therefore, develop a consistent system that allows for lead generation, prospect qualifying, rapport building, interviewing, verifying, and making intelligent presentations based upon the perspective of the consumer.

What Kind Of Accounting Records Does The Irs Require For Network Marketing Mlm And Other Stay At H

blogger /

Two questions frequently asked by Network Marketers are What kind of business records do I have to keep for the IRS?, and Whats kind of record-keeping system should I use in my business?

Operating a business without paying attention to record-keeping is a recipe for disaster. You may be thinking who caresI hate bookkeeping and tax details, and if my business takes in enough money, it wont matter anyway Ill just pay someone else to clean up my record-keeping later!

Not so fast, my friend! A good record-keeping system is crucial for preparing your tax returns. And if you dont prepare your tax returns with care, youll not only pay too much in taxes, but also increase the risk of a dreaded IRS audit. If an auditor finds insufficient records or significant mistakes in your books, it can disallow deductions, plus impose hefty fines and penalties, possibly forcing you out of business and wiping out your life savings as well.

The good news is that the IRS doesnt prescribe one particular system of keeping records that must be used. No two businesses are alike, so theres not one uniform fashion when it comes to record-keeping. Any system is okay, just as long as it paints a true picture of your income and expenses.

You can keep your records either manually, or with a computer.

The manual system works fine for smaller home businesses and cost only $10 to $20 a year for a ledger book and some manila file folders. I recommend a Weekly Bookkeeping booklet, where you can record your income and expenses on a regular basis, and then update the year to date totals, by expense category, at the end of each week. This way you always have an up to date statement of Income and Expenses, or Profit and Loss report, at your fingertips. In addition to the weekly record book, keep a check register, an adding machine, a mileage log,and an accordion file close by for filing receipts. Organize your receipts by category; Advertising, Travel and Entertainment, Cell phone, and so on.

A computerized record-keeping system works on the same principles as the manual system, however, the computer automates the process. You can use spreadsheets to record your residual income and bonus checks, and use separate columns to categorize your expenses.

An even quicker way to categorize your expenses is to use a software program such as Quicken or QuickBooks. These programs work like a checkbook register, with each income and expense transaction typed in as you go. A Profit and Loss report can be printed in a snapassuming you do have some basic accounting knowledge. But beware. A software program is no substitute for a basic understanding of debits and credits. Often the year-end reports that I see produced from accounting software programs is best summarized by the statement Garbage inGarbage Out.

If youre comfortable at the computer and have basic bookkeeping expertise, good for you! But you dont need computer software to keep accurate records. At minimum, categorize your receipts (auto, office supplies, advertising, etc) in manila folders or an accordion file, and total them up by category at tax time. Staple the adding machine tape to each folder or stack of receipts. Either system is okay as long as it paints a true and accurate picture of your income and expenses.

Network Marketing business owners should get a copy of IRS Publication 583, Starting a Business and Keeping Records, for more details on IRS record-keeping requirements.

Defining Digital Marketing Agency

blogger /

If you need to augment your business, then you should hire a digital marketing agency as it can greatly help you to grow it. Those are bygone days, when advertisers only have to look towards outbound marketing methods that include radio, television, banners, hoardings, flyers, etc. to promote businesses. Nowadays in the world of the computers and internet technology, inbound marketing has become an important factor to market products and services.

Keeping in view of the fact people at present use their web resources to shop, gather information, sell, and to do a lot more, hiring the services of a digital marketing agency has become a need.

The work of a digital marketing agency includes SEO (Search engine optimization), PPC (Pay per click advertising), SEM (Search engine marketing), SMO (Social media optimization), SMM (Social media marketing), ORM (Online reputation management), Email marketing, just to name a few. But the most important ones are SEO, SMO, and PPC. Let’s throw some light on them one by one.

Search engine optimization

It is the method to augment the website’s ranking as well as visibility over search engines like Google, Yahoo, Bing, etc. Broadly it is categorized into on-page and off-page SEO. On-page SEO comprise the practice of optimizing on-page elements such as meta title, meta descriptions, etc. and also includes technical SEO that comprises the activity of increasing page load speed, finding and rectifying site errors like 404 page error, etc., uploading sitemap and robots.txt file, canonical tags, redirects, and more. Further off-page SEO includes submission of content (which has been written around your relevant keywords) such as articles, blogs, directories, classifieds, and more.

Make sure your content should be of high quality and original seeing that search engines will favor content that is most relevant to the user’s query and which provides some value to the user.

Pay per click Marketing

It is an eminent method of digital advertising and producing traffic to a site. The fundamental theory is that the advertiser has his ad showed on sites or Google and pays the owner of the site or Google (advertisement’s publisher) only when a user clicks on his advertisement. That click will land the user to the advertiser’s website.

Social media optimization

It is the method of creating, managing, and optimizing of social media accounts. Seeing that millions of people are now on social media, this is a wonderful platform to increase your brand awareness and making it common among people. Generate user engagement and search engines will come consider it as social signals and increase the rankings of your website over them.

Multilevel marketing Tricks Unraveled An Unbiased Advocare Overview

blogger /

What are the Merchandise Staying Marketed by Advocare Global?

Advocare Global sells a assortment of wellbeing and wellness products from pounds loss supplements, to solutions that encourage youth and longevity. They also have products that end getting older, locks your youth cycle, and reverses the craze of cell breakdown! A person of these merchandise that are the ideal-sellers in the organization is Oasis. It is a potent antioxidant that is uniquely formulated to boost your vitality levels and lower you strain. For weight reduction, LeptiLean is the very best pounds reduction dietary health supplement by the business. Advocare reviews tag the Oasis and the LeptiLean as two of the greatest well being dietary supplements in their solution line.ne.

How Substantially Dollars Can You Make with Advocare International?

Donald Trump was asked in an interview: If you dropped all your dollars nowadays, what industry will you enter into so that you will grow to be rich once more? His reply: network advertising and marketing. Donald Trump is one particular of the ages leading visionaries when it comes to market trends and economic predictions. He predicts that network promoting is the quickest way to develop into prosperous, but not a ton of men and women will be equipped to see that. Only 5% of the population will be able to experience the wave of network marketing and advertising. Advocare opinions expose that the business has one of the finest tested network advertising and marketing strategies that will support you get paid as a lot as $35,000 each month. Many distributors who be a part of the company have no expertise in creating sales. Nonetheless, they will educate you how to make the greatest and most cunning profits pitches that will allow to appeal to folks and close friends very easily and effectively.

Qivana is truly one of the latest nutritional businesses to hit the scene operated by Chief Executive Officer Derek Hall. Unveiled in March 2009, Qivana seems to have endured the initial test of multilevel advertising beginnings possessing marketed their personal branded overall health and fitness items centered on a three component method: Stabilize, Vitalize, and Optimize.

Chief Science Officer, Dr. Marcus Laux heads up the Qivana Scientific Advisory Board. This existence of this board goes a long way to assist the investment of Qivana with regards to scientific groundwork and growth.. Thus in standard, Qivana seems like it really is a solid network marketing and advertising company adhering to a reasonably smaller volume of time in operation.

The Qivana Products

Qivana launched the business along with three major products constituting what they’ve named the Qore Technique. Qivana Qore Detox is made up of Puratox, a distinctive, scientifically verified combination of all-normal elements that could distinct your tissues, cells and blood of poisons, metals and totally free radicals while averting the depletion of minerals that are crucial to superior wellness. By way of these 3 scientifically verified merchandise, Qivana boost wellbeing and wellbeing though their complementing benefits. Qivana also gives the ‘Metaboliq’ process. The basis of the Qivana Metaboliq method is your morning meal. It is a nicely recognized actuality that 1 of many factors folks set on excess weight is that they aren’t receiving adequate protein in the morning. The Qivana Metaboliq breakfast is created up of uniquely created protein shakes which can be purchased in vanilla and chocolate flavours.